mastering google adwords in 30 minutes

Mastering

in 30 minutes

Pay Per Click Advertising

Pay-Per-Click Advertising

(PPC)• Paid Listings

• Appear Right, Top & Bottom

• Different Algorithms

• No Bearing On Search Results

1. Ad ChannelsWhere To Place Your Ads

Search Network

Search Partners

Display NetworkGoogle Properties

2. CampaignManaging Your Ads

Your Account

• Same Email And Password login used with other Google Accounts

• Billing Information

• General Settings

Campaigns

• Settings on which parts of the GoogleNetwork it belongs to

• One or more ad groups • A daily budget and bidding settings • Language, location, mobile and ad schedule targeting settings • Other ad settings like a frequency cap, ad rotation, start/end

date and keyword • matching options • Ad extensions • Some other settings for special campaigns (eg. Shopping and

Dynamic Search Ad • campaigns)

Ad Groups• One or More Ads • Keywords • Display Network Targeting

Methods(eg. placements, topics, Interests, demographics and remarketing)

• Mobile Bid Adjustment • Special Campaign

Settings(eg. Shopping and Dynamic Search Ad campaigns)

• Ad Extensions

3. Keyword TargetingSearch Results Your Ad May Appear

Building Keywords

• Think Like Your Customer

• Relevant Keywords

• Group By Theme

• Not too many, Not to few

Keyword ModifiersImproving The ROI

4. Language & LocationWho Should See Your Ads

Language Targeting• Target 1 or More

• Write In The Same Language You’re Targeting

• No Translation

• Default Language

• Language People Type

https://support.google.com/adwords/answer/1722078

Location• Location Of Interest .com, .com.au, co.nz Southport PlumberUser Settings

• Physical Location IP Address ISP DetailsGPS, WI-Fi, Cell Tower

• Google Decides

Location Options

• Country

• Region / City / Neighbourhood

• Airport / University

• Radius

• Exclude Locations

5. Ad FormatsDesign Your Ad

Text Ad• Headline

25 characters

• Display URL 35 characters

• Description Line 35 characters per line(70 character total)

Other Ad Types

Image Ad

Video Ad

Adwords For Video

Mobile Ads

Product Listing Ad

6. Ad ExtensionsOther Calls To Action

Location ExtensionShow Location Details

Click To Call ExtensionClickable Phone Number on Mobile Device

Sitelinks ExtensionLinks To Pages In Your Website

Discontinued• Seller Ratings

• Product

• Social

• Automatic Offer

• Review

7. Quality ScoreReduce The Cost And Increase The ROI

Click Though Rate (CTR)

• Historical CTR for Keyword

• Historical CTR of Display URL’s in Ad Group

• Account Performance In Geographical Region

• Overall Account Performance

Relevance

• Relevance of the keyword to the ads in the ad group

• Relevance of the keyword and the ad to the search query

Landing Page Quality

• Relevant And Original Content

• Transparency

• Ease Of Navigation

• Loading Time

Relevance

• Easier and cheaper for a keyword to enter the ad auction

• Lower CPCs

• Lower first page bid estimates

• Lower top of page bid estimates

• Higher ad positions

8. RemarketingStalking Your Customers Until The Buy