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M a s t e r P l a n v s . S t r a t e g i c P l a n v s .
B u s i n e s s P l a n
This seminar was created for the live learning environment of the Athletic Business Conference & Expo. Brailsford & Dunlavey has no financial interest/arrangement that would be considered a conflict of interest.
Learning Object ives
What I f…
What I f…
What I f…
What I f…
What I f…
What I f…
What I f…
Outl ine
Ann Drummie
Br yan Slater
Par t ic ipants
• Organization chart
• Pricing structure
• Operations Pro Forma
• Risk management plan
• Marketing plan
• Maps
• Existing conditions assessment
• Utilization analysis
• Capacity analysis
• Gap analysis
• Recommended program of spaces
• Site criteria chart
• Stakeholder interviews
• Capital cash flow
demand model
• Implementation
schedule
• SWOT analysis
• Compliance review
• Action plans
• Benchmarking
• Core value session
• Demographic
analysis
• Operating paradigm
analysis
• Mission/Visioning
session
Business Plan
StrategicPlan
Master Plan
Master Plan
MSF Phase I Phase 2 Arena sideline outdoor not
Quantity NASF Indoor Sideline Outdoor Notes (East) (West) accommodated
SOFTBALL
Locker Room
Single Tier 18" Lockers 20 7 140 140
Showers 6 27 162 162
Toilets/Urinals 4 23 94 94
Grooming Stations 2 15 30 30
Team Room 1 200 200 200
Office Suite
Head Coach 1 200 200 200
Assistant Coach 1 150 150 150
Practice
70' x 12' Batting/Pitching Tunnel 0 840 0 share with baseball
Batting cage - indoor 0 840 0 share with baseball
Softball Field 0 50,625 0 same as competition
Competition
Softball Field 1 50,625 50,625 50,625
Seating 1,000 7 7,000 7,000
Concessions 1 250 250 250
Restrooms 2 50 100 100
Press Box 1 500 500 500
Storage Area - indoor 1 300 300 300
Storage Area - outdoor 1 300 300 300
total 1,276 8,150 50,625
TENNIS
Men's Locker Room
Single Tier 18" Lockers 20 7 140 140
Showers 6 27 162 162
Toilets/Urinals 4 23 94 94
Grooming Stations 2 15 30 30
Women's Locker Room
Single Tier 18" Lockers 20 7 140 140
Showers 6 27 162 162
Toilets/Urinals 4 23 94 94
Grooming Stations 2 15 30 30
Team Room 1 200 200 200
Office Suite
Head Coach 1 200 200 200
Assistant Coach 1 150 150 150
Practice
Outdoor Tennis Court 6 7,200 43,200 43,200
Indoor Tennis Court 6 7,200 43,200 4 inside 200m, 2 not provided 43,200
Competition
Outdoor Tennis Court 6 7,200 43,200 hav e 6 practice courts also prox imate for dual meets 43,200
Seating 100 7 700 700
Total NASF
Consolidated Option/Site Plan 1Program of Demand
Assumption:
The 50m pool will be incorporated into
new structure
(Chase retrofit for rec programming). Weighting Alum
ni
Stu
dent
Union
OGS
Tennis
Cou
rts
Hillto
p
Sof
tball
Field
Proximity to main part of campus 2 3 3 2 2 1 1
Proximate and sufficient parking at all times 3 -1 -1 3 2 3 2
Enhances overall campus parking scheme 3 -1 -1 3 2 2 1
Centralizes athletic department staff 3 2 3 3 3 3 3
Consolidates athletic training room space 3 2 2 2 2 2 2
Reduces disruption to campus during construction 2 -1 0 3 2 3 1
Maximizes utility and LEEDs efficiencies 2 2 1 1 2 1 1
Minimizes site prep 1 0 0 2 1 2 1
Consistent with overall campus plans and landscaping 1 1 1 2 2 2 0
Allows for easy access from local roads 2 2 1 3 3 0 1
Reduces disruption to neighboring properties 1 1 2 1 2 0 0
Maintains primary view corridors 1 2 1 3 3 3 2
Unweighted Total 12 12 28 26 22 15
Unweighted Rank 5 5 1 2 3 4
Weighted Total 22 23 59 53 47 35
Weighted Rank 6 5 1 2 3 4
3 Site exceeds criteria Weight:
2 Site Meets criteria
1 Site partially meets criteria 3 = very important
0 Site does not meet criteria 2 = important
-1 Site negatively affects criteria 1 = somewhat important
Cost Impact
Amenities $150
General Use 2 250 0 750 0 100 0 7 0 500 0 500 500 $75,000
Intramural League 4 250 0 750 0 100 0 7 0 500 0 500 1,000 $150,000
Club/Varsity Home Games 2 250 2 750 2 100 1,500 7 1 500 1 500 13,700 $2,055,000
Regional Championship Host 4 250 2 750 2 100 3,000 7 2 500 2 500 25,700 $3,855,000
Rink Size buffer W buffer buffer L buffer SF Cost Impact
ice rink (NHL) 6 85 6 6 200 6 20,564 $3,084,600
ice rink (Olympic) 6 100 6 6 200 6 23,744 $3,561,600
Scenario SF Cost Impact
Olympic rink for general use, intramurals, and club/varsity program 37,444 $5,616,600
ICE RINKS
SF
Impact
Changing
Rooms
Locker
Rooms
Officials'
RoomsSeating Concessions Lobby
Cost Impact
Amenities $250
General Use 2 750 0 300 0 100 0 7 0 500 0 500 1,500 $375,000
Intramural League 2 750 0 300 0 100 0 7 0 500 0 500 1,500 $375,000
Club/Varsity Home Meets 2 750 2 300 1 100 700 7 1 500 1 500 8,100 $2,025,000
Regional Championship Host 2 750 2 300 1 100 1,000 7 2 500 2 500 11,200 $2,800,000
Pool 50m 25x25 8 lane Subtotal tank Subtotal SF Cost Impact
Swimming - NCAA 25 yard x 8,000 0 8,000 $2,000,000
Swimming - Olympic 50m x 18,240 0 18,240 $4,560,000
Diving - 1m, 3m 0 x 4,193 4,193 $1,048,125
SCUBA x 8,000 0 8,000 $2,000,000
Water polo x 8,000 0 8,000 $2,000,000
Synchronized Swimming x 8,000 0 8,000 $2,000,000
buffer W buffer buffer L buffer SF
50m x 25y pool 10 75 10 10 167 15 18,240 includes a 3' bulkhead
25m x 25y pool 10 82 10 10 75 15 10,203
8 lane x 25y pool 10 60 10 10 75 15 8,000
diving tank 10 45 10 10 40 15 4,193
NATATORIUMS
SF
Impact
Locker
Rooms
Meeting
Rooms
Officials'
RoomsSeating Concessions Lobby
Cost Impact
Amenities $100
General Use 2 250 0 300 0 100 0 7 0 500 0 500 500 $50,000
Club/Varsity Home Meets 2 250 2 300 1 100 0 7 0 500 0 500 1,200 $120,000
Regional Championship Host 2 250 2 300 2 100 1,000 7 1 500 1 500 9,300 $930,000
Track buffer W buffer buffer L buffer SF Cost Impact
indoor track 6 166 6 8 290 8 54,468 $5,446,800
separate throwing area 6 50 6 6 80 6 5,704 $570,400
separate sprint lanes 6 24 6 8 250 8 9,576 $957,600
INDOOR 200M TRACKS
SF
Impact
Changing
Rooms
Meeting
Rooms
Officials'
RoomsSeating Concessions Lobby
Preliminary Worksheet for Capacity and FF&E Budget of a Weight & Fitness Room
Equipment Type % of Area Area SF allocation Number of units Average price Total cost
Cardio 10.0% 800 50 16 $6,200 $99,200
Selectorized Exercise 0.0% 0 35 0 $2,800 $0
Plate Loaded Exercise 15.0% 1,200 60 20 $3,000 $60,000
Stand Alone Rack 15.0% 1,200 80 15 $2,600 $39,000
Rack on Platform 15.0% 1,200 150 8 $4,600 $36,800
Dumbbells 5.0% 400 70 6 $1,000 $5,714
Stretching/Plyometrics 20.0% 1,600 100 16 $40 $640
Circulation 20.0% 1,600
100.0% 8,000 81 $241,354
Master Plan
•Maps
•Existing conditions
assessment
•Utilization analysis
•Capacity analysis
•Gap analysis
•Capital cash flow
demand model
• Implementation
schedule
•Action plans
•Benchmarking
•Mission/
Visioning
session
•Recommended
program of spaces
•Site criteria chart
•Stakeholder interviews
Strateg ic Plan
0%10%
20%30%
40%50%
60%70%
80%90%
Baseball
Basketball (M)
Football
Golf
Soccer (M)
Tennis (M)
Basketball (W)
Lacrosse
Soccer (W)
Softball
Tennis (W)
Volleyball
Functional Facility Assessment by Team
(Weighted)
% of Target - Current
% of Target - with facility project
Benchmarking Analysis – Facilities (Arena Seating Capacity)
*Christenberry Fieldhouse provides less seating than the average for each of the surveyed subgroups (3,026)
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000Institutional Average = 7,077
Transition Average = 3,739
PBC Average = 3,640
Strateg ic Plan
•SWOT analysis
•Compliance review
•Action plans
•Benchmarking
•Core value
session
•Demographic
analysis
•Operating
paradigm
analysis
•Mission/
Visioning
session
In othe r words
Amanda Braun Director of Athletics University of Wisconsin-Milwaukee
In othe r words
Kathleen Hatch, RCRSP Assistant Vice President, Campus Life Executive Director, University Recreation Washington State University
Business Plan
Hig
hest
Low
est
Negative Positive
Typic
al P
ublic A
ccess L
evels
Typical Financial Performance
Operational Models: Access Levels and Associated Financial Performance
Public Model
501(c)3 Non-Profit
Public-Private Partnership
Private
Business Plan
•
•
•
•
Business Plan
Business Plan
Projected Resident Non-Resident MemberCity
Resident
Non-
ResidentMember
Zumba 200 50 300$52.00 $55.00 $39.00
Pilates 70 40 300$65.00 $68.00 $55.00
Aqua Aumba 50 40 200$48.00 $51.00 $38.00
Swimming Lessons 40 40 150$75.00 $78.00 $55.00
Fit Mix 40 20 125$50.00 $53.00 $38.00
Senior Spinning 40 20 125$76.00 $79.00 $55.00
Silver Sneakers Aerobics 40 10 110$65.00 $68.00 $55.00
Yogalates/Sculpt 20 10 40$65.00 $68.00 $48.00
Business Plan
Business Plan
Business Plan
Business Plan
Activity ResidentNon-
ResidentsMembers Total % Members
Aerobics/Fitness 987 488 1,514 2,989 51%
Aquatics 1,010 1,064 732 2,806 26%
Preschool 672 602 627 1,901 33%
Youth/Teen 168 145 176 489 36%
Adult Sports/Leisure 87 47 561 695 81%
Art 19 22 8 49 16%
Special Events 89 70 76 235 32%
Total 3,032 2,438 3,694 9,164
Business Plan
Activity RevenuePer
ParticipantExpenses
Per
ParticipantNet
Per
Participant
Aerobics/Fitness $140,267 $47 $72,465 $24 $67,802 $23
Aquatics $205,830 $73 $104,125 $37 $101,705 $36
Preschool $79,446 $42 $48,091 $25 $31,355 $16
Youth/Teen $44,623 $91 $31,888 $65 $12,735 $26
Adult Sports/Leisure $6,110 $9 $3,829 $6 $2,281 $3
Art $3,677 $75 $2,837 $58 $840 $17
Special Events $1,684 $7 $459 $2 $1,225 $5
Total $481,637 $263,694 $217,943
Business Plan
•Organization chart
•Pricing structure
•Operations Pro Forma
•Risk management plan
•Marketing plan •Capital cash
flow demand
model
• Implementation
schedule
•Core value session
•Demographic analysis
•Operating paradigm
analysis
•Mission/
Visioning
session
In othe r words
Jeff Hunt Director of Campus Recreation University of Maine
In othe r words
Dave Edwards, ASI Associate Executive Director/Director USU and SRWC CSU Long Beach
Evaluat ion Quest ions
Learning Object ives
Quest ion 1
Quest ion 2
Quest ion 3
Quest ions
• Organization chart
• Pricing structure
• Operations Pro Forma
• Risk management plan
• Marketing plan
• Maps
• Existing conditions assessment
• Utilization analysis
• Capacity analysis
• Gap analysis
• Recommended program of spaces
• Site criteria chart
• Stakeholder interviews
• Capital cash flow
demand model
• Implementation
schedule
• SWOT analysis
• Compliance review
• Action plans
• Benchmarking
• Core value session
• Demographic
analysis
• Operating paradigm
analysis
• Mission/Visioning
session
Business Plan
StrategicPlan
Master Plan
Conclusion
Yogi Berra
Thank You!
M a s t e r P l a n v s . S t r a t e g i c P l a n v s .
B u s i n e s s P l a n
This seminar was created for the live learning environment of the Athletic Business Conference & Expo. Brailsford & Dunlavey has no financial interest/arrangement that would be considered a conflict of interest.
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