massively multiplayer journalism
Post on 23-Jun-2015
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Massively Multiplayer JournalismFive lessons from ARGs
Photo: TwO
sE
• Declining revenues• Splintering audience• Transformed media
ecosystem– Everyone a broadcaster
Phot
o: S
kyW
hisp
erer
Ph
oto
: D
avi
d W
inn
ie
Photo: Megadem
What do we do with this?
Ph
oto
: u
nsu
re s
ho
t
Shooting for College paper
Totally blogging this
I’m in ur crowd, facebookin’ ur speech
Picture-msg to my GF <3
Photo: Hirsute Ursus
The Fire Hose Problem.
MASSIVELY
INTERACTIVE
“ARGs that HAVE worked are social media. NOT GAMES.”
“Why ARGs Don't Work”
Pho
to: thinkorthwim
.com Collective Intelligence
• Networking• Challenge structure• Platform agnosticism• Collaborative storytelling• Interactivity
Networking
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oto
: A
yre
s n
o G
race
s
Challenge Structure
Photo: sidehike
Platform Agnosticism
?
Photo: Thomas Roche
Collaborative Storytelling
Interactivity
philip.trippenbach [at] bbc.co.uk
trippenbach.com
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