marketing yourself to boost your career
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Marketing Yourself To Boost Your Career
John Sonmezhttp://simpleprogrammer.com
Why Listen To Me?I actively managed my personal brand to go from relative obscurity to a pretty big following in just a 3-4 years
2009• No blog• Relatively unknown
2013• Blog gets 100k views a month• 55 Pluralsight courses• Podcasts
• 3x Hanselminutes• Windows Developer Show• 2x Tablet Show• Dot Net Rocks• Yet Another Podcast
• Several Hacker News front page appearances• Big social network presence
It doesn’t take a long time to build a big personal brand
Why Marketing YourselfIs Important
“I’m not a businessman, I’m a business, man!”- Jay Z
How come this guy getsPaid so much to speak?
You need style and substance
The Game Plan
• Building a personal brand• Building brand recognition• Creating social proof• Creating the right connections
“Be everywhere” – Pat Flynn
Getting Started
Your blog is the best place to control your image and message
Your Blog
Your home base
Social media
Branding
Resume
Books, Articles, Podcasts, etc
Everything you do you should lead back to your home base
Creating a Blog
• Options– Free service: wordpress.com, tumblr, blogger, etc– Paid hosting: Bluehost, Hostgator, etc– Virtual Private Server: Digital Ocean, Linode, etc
What I Suggest
+
This is a good balance of simple and powerful
Branding
Branding is more than just a logo
Creating a Brand
• Overall message– What is your mission statement?
• Logo– http://
britfitzpatrick.com/15-super-fly-personal-branding-logos-to-inspire-you-and-me/
• Consistency– Use the same message, same images
Don’t be the guy who works for company X
Cheap And Easy Branding
• Fiverr– http://fiverr.com
• oDesk– http://odesk.com
It is amazing how cheap talent is
Social Networks
Google+
• Add your complete resume• Make lots of connections• Ask for recommendations• Join groups
LinkedIn can be one of the most important networks
Managing It All
I use buffer (bufferapp.com) to do frequent posts
Resume
If you get this wrong, it could hurt you real bad…
My Resume Advice
A resume is like an ad for yourself
Getting Your Name Out
It’s all about creating value
Blogs
• Write good content that gets linked to• Guest post• Syndication– DZone (http://dzone.com)– InfoQ (http://infoQ.com)
Articles
Developer publications are always looking for good submissions
YouTube
Great way to deliver a personal message, or tutorial
Books
• Self-publish– Leanpub– Kindle Direct Publishing
• Traditional publisher
Writing a book is hard, but publishing is surprisingly easy
Online Courses
• Create your own• Pluralsight• Udemy
Speaking
• User groups• Code camps• Conferences
Podcasts
• Be a guest on someone else’s• Start your own
Open Source
• Contribute to projects• Start your own project
Don’t Forget To Search
The first thing a potential employer or customer will do is Google your name
Networking
• Join user groups• Talk about famous people• Comment on blogs• Reach out and help someone
Wrapping It Up
Try to view yourself how others view you
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