marketing with facebook training

Marketing With Facebook

Urvi Mehta

PR Easy

www.PREasy.com

A Little Bit About Me

Agenda

� What is Facebook

� Why it’s important

� Setting Up Personal Profile Page

� Creating Events

� Creating a Fan Page (Business Profile)

What is Facebook?

� Social Networking Site

� Started as a tool for colleges and schools

� Opened to public in late 2006

� Allows users to connect with friends

� Send messages, photos, videos, update

status, etc

� Allows businesses to create “fans” and market

to users

Why Facebook

� Over 350 million active users

� #1 Social Media Site

� 2nd Most Trafficked Site on the Web after Google

� Users primarily in US, Canada and UK

� Ability to find and interact with current and potential customers

� Highly targeted advertising

� The Fastest growing demographic on the site is Women age 55 and older (Up 175% Sept 2008)

Why Facebook

Avg. Time Spent On:

Facebook: 169 Mins per

Google News: 13 Mins

per month

Source: ComScore

Getting Started

www.Facebook.com

Build Your Personal Profile

� Photo

� Bio

� Company/Education Information

� Interests, Hobbies

� Applications

Personal Profile

Personal Profile – Info Tab

What Not To Do…

Adding Friends

Privacy Settings

News Feed (Homepage)

� Viral Nature of Facebook

� Collections of your activity along with your

friends activity on Facebook

� First thing you see when you log in

� Your personal updates will also show up on

your wall

� Engage users

Homepage (News Feed)

Creating Events

� Live Seminars or Workshops

� Teleseminars

� Webinars

� Sales

� Grand Opening

Create An Event

Inviting Friends to Event

Facebook Fan Pages

� Share Information about business, service,

products

� Allows separation between personal and

professional image

� Engage with people to bring attention to

business

� Started in late 2007

Facebook Pages

� Create “Fans” on this page

� Can have unlimited # of fans

� Post Status Updates

� Add Events

� Personalized Tabs and Sections using Static FBML application

Create Your Facebook Page

http://www.facebook.com/advertising/?pages

Types of Pages

President Obama

has most # of Fans

on Facebook Page

What To Put On Your Page

� Blog feeds

� Twitter feeds

� Pictures, videos,

screenshots etc.

� Bios

� Links

� Custom apps

NOTE: When choosing

Your Page Name choose

the title of your page,

ideally including your key

words or phrases for SEO

purposes. Your title is the

ONLY feature you cannot

change (at this point)

Page Etiquette

� Do NOT build a page and wait for people to

come to you.

� Invite friends to become fans, get your fans to

invite their friends

� Network with relevant user groups

� Link to your Facebook page from your blog or

website

� Make sure your content is fresh

Starbucks Page Example

Oprah’s Fan Page

Social Media Michigan

Facebook.com/socialmediamichigan

My Fan Page

http://www.facebook.com/socialmediagal

Pages vs. Profiles

� Facebook Pages are visible to everyone

� Facebook Pages can have an unlimited number of fans

� Anyone can become a Fan

� Pages are the perfect solution for businesses, bands, films, sports teams, and other organizations seeking to reach Facebook’s audience

Profiles

� Can only be seen by the friends and others in your

networks

� 5,000 friends Limit

� Need to Send Friend

Request

� Profiles are perfect for personal interaction

How To Promote Your Page

� Create an Engaging Page

� Start Discussions

� Upload Videos and Photos

� Utilize Your Own Network

� Facebook Ads

� Talk about it on Twitter

� Put it in your email signature

� Get Your Own Username

Take Away

� Facebook is about communicating

� Be a part of the experience

� Create your profile and Fan Page

� Listen, learn and be ready to make mistakes ☺

Social Media Michigan

� Meetings on 3rd Thursday of each month

� Located in Livonia at EMU Campus

� Time: 6PM to 9PM

� First Meeting is Free ☺

� February’s Topic: Power of Widgets

Let’s Connect…

� Urvi Mehta

� Facebook: www.facebook.com/urvimehta

� Facebook Fan Page:

www.facebook.com/socialmediagal

� Twitter: www.twitter.com/urvimehta

� LinkedIn: www.linkedin.com/in/urvimehta

� Blog: www.urvimehta.com

� PREasy: www.preasy.com

� Social Media Michigan: www.socialmediami.com

marketing with facebook training

social media

fan page

news feed

copyright

personal profile

facebook pages

facebook page

create fans

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