marketing unbound ny 2016

The CMO’s challenge:From Marketing Unbound NY 2016

“We really are flying the plane while building the engine.”

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MAGGIE CHAN JONES Chief marketing officer, SAP

“When people ask for a 5-year plan, I tell them they can have an 18-month plan.”

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GERALDINE CALPIN CMO of Hilton Worldwide

“Big data is tactical… Should I have the cookie or should I have the apple? But it’s not going to give you a vision.”

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JOSEPH COUGHLINDirector of the AgeLab at MIT

“We actually think of marketing as a product now, as much as our software is a product. It has to have value.”

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JEFF WRIGHTVP of strategy and marketing at Autodesk

“It’s not a talent war, it’s a global talent quest.”

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BRIAN FETHERSTONHAUGHChairman and chief executive of OgilvyOne Worldwide

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