marketing plan of mobile app - plan your event

ABOUT THE APP

Enter the event you want to plan

BIRTHDAY PARTY KITTY PARTY

CONFERENCE

RECEPTION

SOCIAL GATHERING

ANNIVERSARY

FRIENDS OUTING

FAMILY GATHERING

You will be given ideas in accordance with the event:

• Decorations• Accessories• Places of your choice

Cuisine Budget Ambience

• Invitations• Songs playlists• Planning tactics

To do list Guest list Shopping List

• Reviews from people

MARKETING PLAN

EXECUTIVE SUMMARY

Every individual needs to organize an event, be a family event or official event or friends get together

Most of them hire a professional event planner for this or investa long time on planning it themselves

“Plan your Event” app will enable the customers to plan their eventwith convenience and in less time and even publicise it

PROPOSED COURSE OF ACTION

LAUNCH OF THE APP

PUBLICITY

VideosOnline Contests

Contests in Malls

Professional event planners publicizing the app

LINKING APP WITH OTHER APPS

LINKING APP WITH DELIVERIES OF ACTUAL MERCHANDISE

ADVERTISEMENTS

“PLAN YOUR EVENT” helps the customer in the four aspects of planning

SITUATION ANALYSIS (2.1)

Potential Customers of the app “Plan your Event” are middle class people and college students.

Many collaborations of other apps, creative YouTube channels, merchandise sites etc. can be done with the app.

Competitors are the apps which offer some the selective features of the app like food menu and reviews, places reviews and images.

SITUATION ANALYSIS (2.2)

Target customers are:

1. Middle class people 2. College students

• Cannot afford professional event planners

• In search of experienced people to give ideas and

suggestions about food, place, price etc

• Cannot invest much time in event planning. They like things to happen in an easy and convenient way with minimum expenditure

Company’s goal is to relieve the customers of the stress and pressure they go through during the event planning and also save their money invested on professional event planners

FOCUS•Company’s focus is on:

To become world wide used app in the long runTo become the first choice or first step for every event

planningTo collaborate with merchandise websites to make shopping

easier for the customers and earn commission money

•Performance Benchmark:500000 installs in one year with price $5.99

•Net Income(in one year):500000 * ($5.99) + Revenue from concessions

• Customers• Collaborators• Competitors• Context

STRATEGY

TARGET MARKET

CUSTOMERS

• Parents: To organize birthday parties for their children

• Individuals (30-40 years) – Family gatherings, conferences,

Social, gatherings, friends get

together

• College students (16-22 years) – DJ parties, Department outings

COLLABORATIONS

Collaborations with different apps to give unique features to the app in the most efficient way:

• Gaana.com – Playlists in accordance with parties can be suggested through this app

• Facebook – Guest list can be synced with Facebook enabling the host to make sure no one is left

• Creative YouTube channels – Suggestions and recommendations about the decorations can be made through these videos

• Designing websites – These websites can be used for the ideas like invitations design etc.

COMPETITORS

• The app “Event Planner” that offers planning features like to-do-list, shopping list, guest list, reminders etc. serves one of the features of the app

• “Google Maps” show places suitable for the outing and also shows the pathway making it convenient for the customer and serving one of the features of the app

• “Zomato” gives the customer food menu and reviews about the place in reference to budget, quality and experience of other customers serving one of the features of the app.

VALUE PROPOSITION

CUSTOMER VALUE• The App gives the customers the ability of being their own event

planner in an easy and convenient manner without any stress or money expenditure on professional event planners

• The positioning is done in colleges for the students, in malls, in universities where events are organized now and then and middle class people who cannot afford event planners and have to do the planning being very efficient in terms of time and money.

• Target customers look for a time saving and convenient manner to plan an event big or small, this calls for a place where all the things are placed so that nothing is left out. This app serves this feature.

COLLABORATOR VALUE

• More number of installations and increase in popularity of the apps among the target customers

• Increased subscriptions for the videos

• Increased purchase and popularity of the designs

• The apps, creative videos and designing websites chosen are the popular ones for the specific features of the app

• Increase in popularity of the app will also be attributed to the increase in popularity of the app. This could even result in increase in sponsors for the app

TACTICS

PRODUCT• The product is the app “PLAN YOUR EVENT”

• It offers unique features:• Ideas to the customers for the events they want to organize in

accordance with the particular event• Decorations• Places suitable according to their budget and choice • Accessories, Playlists• Small games for a party

• Suggestions from the people who have organized such event already

• Connecting to the people and publicizing the event planned on social media

BRAND

The logo gives the feeling of fun while organizing the event

PRICE

Premium Price of App - $5.99Premium charges for –• Download of playlists• Purchasing the designs of invitations• Purchasing other accessories

INCENTIVES

• Special offerings and discounts in merchandises for completing different levels on the app. Different levels will be covered by posting pictures of each new event organized.

• Special allowances will be given on premium charges for using apps, ordering designs and merchandise for different levels achieved by the user.

• Online Contests of event planning from Facebook page

• Professional event planners could also be asked to recommend the app with their credibility to their clients and their relatives and friends

COMMUNICATION

•App can be distributed among college students to plan their outings during a college fest as a trial version

•Professional event planners can be asked to provide their clients with the app so that the meetings are minimum and they can handle multiple events simultaneously

DISTRIBUTION

IMPLEMENTATION

INFRASTRUCTUREManagement Team

Marketing Team

Technical Team

Creative Team

Makes sure all the teams are doing their work to make the app betterApp success analysis

Carry out all the publicity activities to make the customers aware of the app and enhance its brand value

Repair any technical glitch in the app as soon as it is recognized

Communication Team Reviews from customers, Feedback AnalysisCollaborations with other companies or apps

Introduce new features to the app to make it user friendly and attractiveAppearance and layout of the app

PLAN YOUR EVENT

YOUTUBE CHANNELS

APP

Gaana.com

FACEBOOKDESIGN

WEBSITES

Creative videos

Songs playlists

Designs of invitations etc.

Guest Lists

WEBSITES FOR MERCHANDISE

Accessories for Decorations

COLLABORATIONS

Technology Management

Customer Strategy & Relationships(Marketing)

Customer Acquisition (Sales)

Product Development

Quality, Process Improvement & Change Management

Feedback Analysis

Management Responsibility

PROCESSES

SCHEDULEAPP LAUNCHMid May

CONDUCT ALL PUBLICITY ACTIVITIES

May to June

CAMPAIGNS FOR REVIEWS FROM

CUSTOMERS

June and July

FEEDBACK ANALYSISAugust

IMPROVEMENT IN APPOctober