marketing plan for orderfolks, an food-grocery delivering startup

MARKETING PLAN : OrderFolks

ARNAB BOSE INDIAN INSTITUTE OF TECHNOLOGY,KHARAGPUR

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4 • STRATEGY

5 • TACTICS

TABLE OF CONTENT

EXECUTIVE SUMMARY

SITUATION ANALYSIS

GOAL

STRATEGY

TACTICS

OVERVIEW OF COMPANY

A DELIVERY STARTUP, WHICH HELPS PEOPLE

TO GET HOT FOOD AND

FRESH GROCERY DELIVERED AT THEIR DOOR STEP

GOAL

MAKING LIVES EASIER BY REVOLUTIOIZING THE CONCEPT OF

FOOD AND GROCRY DELIVERY

CONSUMERS SAVE 20-50% PER

ORDER ONLINE AND ABOUT 20% PEOPLE ARE ORDERING ONLINE

60% OF ASIA-PACIFIC IS WILLINIG TO USE

DIGITAL RETAILING

COURSE OF ACTION

EXPAND ITS SALES TERRITORY AND ATTRACT NEW

CUSTOMERS THROUGH DIRECT MAILING, SOCIAL MEDIA PUBLICITY AND ADVERTISEMENTS

S W

O T

-> SUPERIOR TECHNOLOGY->SIMPLE AND USER FRIENDLY INTERFACE-> CUSTOMER LOYALTY

->STIFF COMPETITION->LOW INVESTMENTS->ADOPT ING NEW TECHNOLOGIES

-> BUSINESS MODEL EASILY COPIED-> LIQUIDITY IN

CUSTOMER TRENDS

->GLOBAL COMPETITION->ACQUISITION OF ANALYTICS FIRMS->R&D INNOVATION

COMPANY AND MARKET OVERVIEW

S W

O T

-> SUPERIOR TECHNOLOGY->SIMPLE AND USER FRIENDLY INTERFACE-> CUSTOMER LOYALTY

->STIFF COMPETITION->LOW INVESTMENTS->ADOPT ING NEW TECHNOLOGIES

-> BUSINESS MODEL EASILY COPIED-> LIQUIDITY IN

CUSTOMER TRENDS

->GLOBAL COMPETITION->ACQUISITION OF ANALYTICS FIRMS->R&D INNOVATION

MAINLY FOR WORKING PROESSIONALS

LEADING BUSY LIVES IN TIER A CITITES

CURRENT SCENARIO

CONSIDERABLY LOW AS COMPARED TO OTHER

INDUSTRIES

CURRENT SCENARIO

LOWER INVESTMENT IN FOOD-TECHS WHICH ARE

INCREASING GRADUALLY

INCREASE SALES 30% OVER NEXT YEAR , WHILE

MAINTAINING 20% PROFIT MARGIN

TARGET MARKETVALUE

PROPOSITION

FAST CASUAL FINE DINING

FAMILY DINING CASUALCOLLLABORATORS

FAST CASUAL FINE DINING

FAMILY DINING CASUAL

IMPLEMENTATION OF REGULAR

CUSTOMIZED MEAL SCHEMES STANDS OUT IN THE

STIFF CMPETITION

TARGET MARKETVALUE

PROPOSITION

ENSURING CUSTOMER DELIGHT AND SATISFACTION AT EVERY POINT IN THE PROCESS OF

DELIVERY

ENSURING STEADY AND ORGANIC GROWTH OF ORDERS AT A MINIMUM OF 10%

BRAND

OrderFolks – simply encourages the users to engage in the process of

ordering , and experiencing delight at every point in the process

FAST DELIVERY OF FOOD AND GROCERY

FRESHNESS DELIVERED AT

DOORSTEP

SERVICES

FAST DELIVERY OF FOOD AND GROCERY

FRESHNESS DELIVERED AT

DOORSTEP

PREMIUM VERSION

INR 500 PER MONTH OR INR 5000 PER YEAR

FREE VERSION

INR 20 FOR ORDERS BETWEEN INR100-200 AND INR 50 OR 20%

WHICHEVER IS LOWER FOR HIGHER ORDERS

PRICING

PREMIUM VERSION

INR 500 PER MONTH OR INR 5000 PER YEAR

FREE VERSION

INR 20 FOR ORDERS BETWEEN INR100-200 AND INR 50 OR 20%

WHICHEVER IS LOWER FOR HIGHER ORDERS

DELIVERY OF FOOD AND GROCERY AT YOUR PREDETERMINED TIME

REGULAR MEAL PLAN

DELIVERIES AT SPECIFIED TIMES

INCENTIVES FOR PREMIUM VERSION

DELIVERY OF FOOD AND GROCERY AT YOUR PREDETERMINED TIME

REGULAR MEAL PLAN

DELIVERIES AT SPECIFIED TIMES

THANK YOU !