marketing on a shoestring
Post on 25-May-2015
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MARKETINGOn A Shoestring
Cheap and Effective Marketing Strategies for New Businesses.
New BusinessMarketing
vs
Big Business Marketing
Attract
Capture
Nurture
ConvertRefer
Big Business Marketing
New BusinessMarketing
Attract
Capture
Nurture
ConvertRefer
Get your message right
Leverage your inner circle
Know Like Trust
Get some publicity
Get some publicity
Be easy to find
Build alliances
Write Articles/Guest Blogs
Use online forums
Attract
Capture
Nurture
ConvertRefer
Get a website
• Domain Name - $12 p/year• Hosting - $100 p/year• Template - $20-$75
Build an email list
Offer an incentive to sign up
• e-books• white papers• coupons• subscriber only specials
Use social media
Attract
Capture
Nurture
ConvertRefer
Create valuable content
Create A Podcast
Attract
Capture
Nurture
ConvertRefer
Make an offer
Seed your market
Attract
Capture
Nurture
ConvertRefer
Ask for referrals
Ask for testimonials
Say thank you
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