marketing lessons of a 96 year old new dad
Post on 09-May-2015
291 Views
Preview:
DESCRIPTION
TRANSCRIPT
Marketing Lessons from a 96 Year Old
New Father
Marketing Lessons of a 96 Year Old New Dad
Today’s message will be short and sweet, as there’s tons to do and
not much time.
Marketing Lessons of a 96 Year Old New Dad
That said, while I was reading the news this morning, a shocking
headline caught my eye.
Marketing Lessons of a 96 Year Old New Dad
It read…
Marketing Lessons of a 96 Year Old New Dad
World's Oldest New Dad is 96
Marketing Lessons of a 96 Year Old New Dad
96. That's a nine and a six. That’s not a typo.
Marketing Lessons of a 96 Year Old New Dad
Anyway, the first thing that came to mind about that was something I heard Chet Holmes talk about a
few years back.
Marketing Lessons of a 96 Year Old New Dad
He said that the human race is practically going extinct and that an average 75 year old man has a
sperm count five times higher than an average 18 year old.
Marketing Lessons of a 96 Year Old New Dad
Why? Nutrition.
Marketing Lessons of a 96 Year Old New Dad
Chet talked about how the average serving size of spinach in
1940 had 158mg of iron in it, which decreased to 27 in 1965…
Marketing Lessons of a 96 Year Old New Dad
And is now, it's less than 2mg of iron today.
Marketing Lessons of a 96 Year Old New Dad
So in order to get the same amount of iron today as you
would in 1940, you’d have to eat something crazy like 80 cans of
spinach.
Marketing Lessons of a 96 Year Old New Dad
Anyway, I ate all this stuff up. And it made me think much more
about my own nutrition.
Marketing Lessons of a 96 Year Old New Dad
And believe me, if he was selling any type of supplements or
healthy food, I'd be buying it all up.
Marketing Lessons of a 96 Year Old New Dad
And that is exactly the point he was demonstrating.
Marketing Lessons of a 96 Year Old New Dad
Education sells.
Marketing Lessons of a 96 Year Old New Dad
Using ‘wow’ facts and education in your marketing works so much better than just plain “knock-em-
over-the-head” sales tactics.
Marketing Lessons of a 96 Year Old New Dad
And it works for many reasons.
Marketing Lessons of a 96 Year Old New Dad
First off, people really dislike being sold to.
Marketing Lessons of a 96 Year Old New Dad
The average person is exposed to something like 30,000 commercial
messages a day. And business owners and decision makers, like us, get hit with commercials even
more-so.
Marketing Lessons of a 96 Year Old New Dad
So when someone comes and says they want to educate us, it knocks the pressure down a ton. It's kind
of a nice refreshing change of pace.
Marketing Lessons of a 96 Year Old New Dad
It also shows the prospect that they can benefit regardless of
whether they do business with the educator…
Marketing Lessons of a 96 Year Old New Dad
Especially when it’s an education—and not a product or service—
that’s being sold.
Marketing Lessons of a 96 Year Old New Dad
And besides, it works because no one really wants to be ignorant.
Marketing Lessons of a 96 Year Old New Dad
Deep down we all have a desire to learn and know more, especially if
that learning has to do with our businesses, or if it benefits us in
some other way.
Marketing Lessons of a 96 Year Old New Dad
There’s many more ways educational selling works and
we’ll dig deeper into the reasons at a later time.
Marketing Lessons of a 96 Year Old New Dad
What’s most important now though, is this:
Marketing Lessons of a 96 Year Old New Dad
Educational marketing works!
Marketing Lessons of a 96 Year Old New Dad
Believe me, I’m not writing these messages every day for my health.
Until Next Time…
Until next time,
Kevin Oefelein
Get Marketing Made Easy - 3 Months FREE
P.S. Get three months of the “Marketing
Made Easy” Newsletter absolutely free. Just go
to the link below:
Get Your Free CD & Report
4 Steps to Grow Your Business Exponentially
Just go to KevinOffline.com
Wait… There’s More!
top related