marketing is as easy as eating ice cream
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http://www.thecreativecollective.com.au
Marketing is as easy as eating ice-cream!Marketing is as easy as eating ice-cream!
YVETTE ADAMS – THE CREATIVE COLLECTIVEYVETTE ADAMS – THE CREATIVE COLLECTIVE
http://www.thecreativecollective.com.au
So where are YOU at…???• Marketing? Like it? Hate it?• Website? have one? use it?• SEO? know it? use it?• Emarketing? know it? use it?• PPC? know it? use it?• Networking? know it? use it?• Facebook? know it? use it?• Twitter? Know it? use it?• Linkedin? know it? use it?• PR? know it? use it?• YouTube? know it? use it? • Blog? know it? use it?• Advertising? know it? use it?
The sales funnel
The ice-cream
The Ice-Cream Marketing Funnel
© 2006 Yvette Adams
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Accept change, embrace it & progress, or be left behind…
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http://www.thecreativecollective.com.au
Smart phones: anything BUT a phone!
The rise of the tablet
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http://www.thecreativecollective.com.au
Some compelling stats…
Comps of Andy Lark
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The ‘Big 4’ social media
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Who would like to fulfill on some of these core business objectives?
Drive traffic to your website
Automate key functions of your business
To hire people
To promote events/fund-raising drives/product launches
To raise money for a child/family in need
To get valuable feedback
To establish/improve your reputation/ profile in the
market place
To service your customers better
To drive traffic to your website / blog
To keep your customers informed about changes in your business
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Deciding what marketing is right for you…
• What business OBJECTIVES are you trying to fulfil?
• Your TARGET MARKET?• Your resources (TIME, MONEY)?• Your SKILL or who else could be
responsible?• Is assistance needed?• How will you MONITOR progress?• How will you MEASURE results?
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EXAMPLE:
1)To gain 500 ‘likes’ to our Facebook business page in 6 months
2)To send out 1 email broadcast a month
3)To get 2 good leads per week from our marketing
Keep it simple – no more than 3 core marketing objectives
WHO WOULD LIKE TO SHARE ONE OF THEIR OBJECTIVES?
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F ollowO neC ourseU ntilS uccessful
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You also need to ‘look the part’! Got a good looking logo? Graphic designer who can make you look good? Got professional images shot of you, your premises, products, clients, team etc? A good website you can update quickly and easily yourself? Professional social media set up? Professional bio? Professional info on the company?
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Networking online....Linkedin is great!
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Integrate your social media with your website
‘Cross populate’ between networks and databases
Facebook – hey come over to my Twitter!Linkedin – hey come to my event – register hereEmarketing – hey did you know we’re on social media?PR – see our website for more
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Free add-on for Firefox, Safari, Mailplane and Chrome: www.rapportive.com
Grab social network contacts at every opportunity - Rapportive
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Work smarter, not harder! Introducing Hootsuite...
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TOP MARKETING TRENDS...TOP MARKETING TRENDS...
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Want people to come to your place? List on Foursquare & check in yourself!TREND #1: Local
search marketing
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Facebook has this function too. Tag people you’re with (but ask their permission first!)
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TREND #2: More apps!
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TREND #3: More video
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TREND #4: More online retail
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TREND #5: More sharing
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TREND #6: Gamification
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The sales funnel
The ice-cream
© 2006 Yvette Adams
The result?
Mmmm….
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SPECIAL OFFER: Join my social media success squad!
• Live monthly webinars• Access past recordings• Get updates and ask questions in a
group environment - learn from others• Access our online resources• Private Facebook Group
FIRST MONTH FREE!
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http://www.thecreativecollective.com.au
Stay in contact!
www.facebook.com/thecreativecollective
www.twitter.com/creativecollect
www.linkedin.com/company/781000
www.youtube.com/dacreativecollective
Join our database
www.thecreativecollective.com.au07 545 11315
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