marketing interview with mike agugliaro - gold medal service plumbing, heating
Post on 12-Apr-2017
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• Runs New Jersey’s largest home service company
• $23M Revenue, 100 trucks & 130 employees
• August Contractor of the Month on Contractor Magazine
• Author of 2 amazing books • Runs ServiceKey which helps Plumbing & HVAC Owners across the countryMike Agugliaro
• Tell is a little about your business (how long in business, approximate revenue, # of trucks / employees, services offered, markets you serve)
• How did your business get started / brief history.
Media: What types of marketing do you do / what is your marketing mix? •Direct mail / Valpack •Yellow Pages •Radio, TV, Billboards •Public Relations •Networking (BNI, Chamber of Commerce, Strategic Alliances with Realtors, Supply Houses, etc) •Home Shows •Internet marketing (SEO, PPC, Social Media) •Lead buying services (ServiceMagic, eLocal Plumber, etc) •Online directory advertising (Angie’s List, CitySearch, Yelp, etc)
• What marketing efforts drive the most leads? • What is the most profitable marketing channel for you?
• What marketing efforts have you stopped using in the past few years due to lack of performance?
• Do you have any special initiatives to attract online reviews?
• How are you using Social Media in your business?
• What type if follow up marketing are you doing for your existing client base?
• Are you using email marketing at all?
• What services tend to be most profitable for you?
• Have you seen any new services that are starting to become increasingly profitable?
What training organizations do you or have you belonged to? •PHCC, QSC, Nextstar, Service Round Table, etc
What books / training programs have influenced your success the most?
• What you say to the owner of a plumbing business that is trying to take their company to the next level?
• Any additional nuggets of wisdom or insight that you would like to share?
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