marketing for german building, energy and environmental...

econet chinaMARKETING FOR GERMAN BUILDING, ENERGY

AND ENVIRONMENTAL KNOW-HOW

Why?

What?

How?

Who?

Why econet china? – Bridging the gap

Promoting sustainable development must be

THE PRIORITY for China

Germany, leader for environment technologies

worldwide, should be THE PARTNER for China

Lack of transparency

Need for more reliable information

Market barriers

Need for more lobby

Lack of awareness towards of sustainable solutions

Need for more marketing

econet china

GIC Shanghai offers its

support and coordination

for joint industry

marketing for German

sustainable solutions

Why econet china? – Solution to answer the challenges

Why?

What?

How?

Who?

Consortium of German companies for the promotion

of greentech solutions made in Germany

The concept

The criteria

German providers of solutions for sustainability, i.e. offering products and

services that are:

• High quality – Made in Germany standard• Environmentally friendly - Energy & Resource saving

• Respecting environmental standards

What is econet china?

Promote

Sino-German

cooperation

for

sustainability

Information, Networking

and Marketing Unit for Building, Energy and

Environment

Further position the

German Industry in China

Facilitate access to

German know how for

Chinese decision makers

German companies based in China

German entering the Chinese market

German institutions and initiatives

Chinese media and general public

Chinese government and institutions

Chinese industry, investors, developers

Create synergies between existing initiatives

Foster information dissemination

Promote marketing oriented approach

Raise awareness, train and build capacity

Provide information on German know how

Assist partnership building

What is econet china? – The Mission

What is econet china? – Our structure

Why?

What?

How?

Who?

实践德国实践德国实践德国实践德国绿色科技绿色科技绿色科技绿色科技

Greentechmade in Germany

www.econet-china.com

What does econet china do? – Define the activities

• a common target group• a strategy

• an action plan

+ Offers information about German Best Practices+ Raises awareness of various levels of decision makers

+ Creates a network for exchange

+ Promotes Know-How+ Develops demonstration projects & training programs

+ Accompanies standard setting & certification systems

Partners define the strategy

The econet china team implements the strategy

What does econet china do? – Organization by topic

Energy efficient

and green

building

Sustainable

Water Management

Sustainable

Waste

Management

Cleaner Production in

the Solar PV

Industry

What does econet china do?

Advise on sustainability

Pilot Projects

Qualification & training

of specialists

Exchange

Information & Motivation

Greentechmade in Germany

What does econet china do? – Create ties with Chinese partners

econet salon @ Mansion Hotel Shanghaieconet salon @ Hamburg

House Shanghai

econet salons bring together high level

representatives from major real estate

developers, related Chinese and German

governmental people and econet partners

to engage in a panel discussion on current

issues in the real estate market and the

development of green buildings in China.

For example:

-Shanghai Salon 2010 in Expo Hamburg

House;

Participants included:

Mr. FAN Wei, President of Forte Group,

Mr. PAN Ruirong, GM of SIIC,

Mr. TU Qiang, Vice President of ECADI,

Mr. HUANG Weilun, GM of Shanghai

Property,

Mr. HUANG Jun, Vice President of CEEG.

Relations with Chinese developers and government – econet salon

A series of trainings in the form of small

workshops offer Chinese developers,

architects and designers information on

technologies and solutions for energy

efficient buildings.

These free of charge-trainings are designed

100％upon the customer’s interests &

needs.

Participants of econet academy:

Chinese real estate companies:

Chinese and foreign Architects and design institutes:

Contacts to developers and design institutes – econet academy

What does econet china do? – Seminars on green issues

DuC Follow-up event in Wuhan - April 2011

Fraunhofer Travelling Conference - March 2011

What does econet china do ? – Raise public awareness

Urban Visions

Engage in a dialogue and sustain the network – regular workshops

Speakers in the Urban Academy Zhang Yue, president of Broad Air Changsha

Prof. Leimer gave presentationGuests participated in the discussion Sto talked about ETICS and fireproof performance

A good mix of participants

Urban Academy from April to August 2010 in the frame of DuC

Green Buildings Series Workshops 2011 on every Thursday at German Energy Center & College

What does econet china do? – Cooperate with Chinese associations

The initiative is a cooperation between influential

networks: CREEC/CREIA and econet.

German and Chinese companies are industry partners of

this initiative.

The Sino-German Cooperation Workshop on Solar Photovoltaic brought together over 100 leading experts, entrepreneurs

and key industry players from both China and Germany. The event ended by launching the Sino-German Solar PV Cleaner

Production Initiative.

econet china’s publications & website

What does econet china do? – Media relations – Cooperation with CBN

In cooperation with CBN – Property Reporter, econet organized a project tour in Germany during 18th-27th Aug. for

the shooting of the program "Wang Shi's vision". Various building projects featuring energy efficiency concepts

were introduced.

Thanks to our cooperation partners in Germany, econet offered this top media an opportunity to closely look at

these interesting projects and introduce German best practices. Through interviews with governmental decision

makers and experts, the crew learned a lot amount Germany's green building concepts as well as incentive policies

on sustainability.

watch online: http://sh.soufun.com/v/SFVideo/VInfoDetail_55307.htm

Presented 6 times and on every Tuesday from 19th Oct to 23rd Nov.Professional Property Reporter

What does econet china do?－－－－Organize developer trips to Germany experiencing ecological buildings

What does econet china do ? – Participate in all major events

econet pavilion @ Green Building Conference & Exhibition 2008

econet EXPO water treatment workshop 2010

2009-09-29

What does econet china do ? – Organize projects visits

What does econet china do ? – Enable demonstration projects

Pujiang Intelligence Valley - ecobuild shanghai 2006

econet china pilot projects

econet china is coordinating 2 pilot projects:

Kunshan Sino-German

Green Incubation Center

Taicang Jian Xiong Training Centre

econet china pilot projects

econet china initiated China’s first DGNB Project – the Zhang Jiang Science & Culture Exchange Centre

Partner: Shanghai Liujie Architecture Design Co., Ltd.

What does econet china do ? – Enable demonstration projects

New progress on the construction site of the German Industry & Commerce Green Partner Plant in Kunshan 2011

What does econet china do? – Roundtables with German government

The former German foreign minister

and vice-chancellor (1998-2005),

Joschka Fischer, came for a visit to

Shanghai in March. One of the purposes

of his visit was to meet with high-

ranking representatives of German

green-tech companies.

At the occasion of a visit from the

the German Environment Minister,

Dr. Norbert Röttgen, the German

Chamber and econet china

conducted a roundtable on low

carbon development in Nanjing.

Dr. Peter Ramsauer,

Federal Minister of

Transport, Building and

Urban Development met

with representatives of

German companies active

in China on October 16th,

in Shanghai.

Why?

What?

How?

Who?

Magali Menant

Head

Partner

Management,

Marketing, Lobbying,

Network

Development

7 years experience

for Sino-German

cooperation

promotion

for building, energy

and environment.

Feng Jie

Business Development

Manager Energy &

Environment

Market Intelligence

Network

Development,

Market Entry

Partner Research

5 years experience

as Business Analyst

Dr. Roland Winkler

Project Development

Coordinator

Networking with

Developers

Promotion, Urban

Academy,

Demonstration

Projects

10 years experience

in Sino-German

projects for energy

efficient building.

Leng Xiao

BusinessDevelopment

ManagerBuilding

Network with

Developers

Investors, Cities and

design institutes

Key Project

development and

Demonstration

Project Initiation

Engineering

Background

Lu Wei

MarketingManager

Partner

Management,

Publications

Management, &

Media Relations

Language

Background

Sun Xiaokang

Event Manager

Events Organization

&

Network

Management,

Language & Education

Background

Contact

econet china econet taiwan

inquiry@econet-china.com inquiry@econet-taiwan.com

www.econet-china.com www.econet-taiwan.com

Beijing Shanghai Guangzhou Hong Kong Taiwan

Ingo Schulz Magali Menant Jens Hildebrandt Wolfgang Ehmann Raoul Kubitschek