marketing for engagement
Post on 21-Feb-2017
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Cari RosnoCEO + President
IOWA / 515.727.5200 / 2111 Dixon Street / Des Moines, IA 50316NEBRASKA / 402.592.1486 / 6520 South 118th Street / Omaha, NE 68137
THE IMPORTANCE OFFACE TO FACE MARKETING
84% of trade show attendees have buying power
WHY EXHIBIT?
91% of attendees get their most useful buying information from shows + events
FIRST STEPS
Only 15% of companies send out information to prospects prior to the show
GET
BASICSBACK
to the
BeIntensely Curious
ASK THE RIGHT QUESTIONS“Can I help you” vs. “What brings you to the show today?”
– JUST –breathe
HOW CAN YOU be different
AND stand out?
APPLE
ANTHROPOLOGY
THE PEOPLE YOU SEND TO THE
SHOW IS KEY!85% of your exhibiting results are in the hands of the exhibit staff
For every 50 square feet there should be 1 staff member
FIND YOURSWEET SPOT
HOW TO BE ANEFFECTIVE
BOOTH STAFFEROnly 25% of people who walk into a booth are actually talked to
March 23rd, 2017
Q+A
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