marketing campaign focused on loyalty

We Save For You

Campaign

We $ave 4 U

Rubén Salgado Fernández

salgadoruben83@gmail.com

E S T R A T E G I A

2

S T R A T E G Y

To keep in mind of

customers the fact of

saving money with us in a

monthly basis.

3 3 3

Strategy

Goal:

Invoice

Offer

Change to another

company

New

Invoice

Customer

4 4 4

Actual perception of billing cycle

There is a saving

perception

There is NOT any saving perception

Invoice

Offer

Change to another

company

New

Invoice

Customer

5 5 5

Desired perception of billing cycle

There is a saving

perception

There is Not any saving perception

Create a psychological exit barrier to the customer.

If the customer goes to competition, he will lose his monthly saving.

6 6 6 6

Strategy

We should:

Communicate the

saving the customer

is having with us

since he joined the

company.

Make that saving

real.

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Actions

New

Customer

Transfer

Money

Send Saving

SMS

Activate

Saving

Option?

Yes

NO

Potential

Customer

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Action 1

For new customers, we will bill, as minimum, the amount that the customer is

currently paying for the same service in other company and we will pay back the

difference between the amount billed by the previous company and the real

amount rated month by month in case of being less.

48,4€ To Pay: 48,4€

Rated: 29,4€

Saving: 19,0€

19,0€

Customer

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Action 1

Final customer can see the savings in terms of real money

in his account

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Action 1

Similar

Positioning

to us

On-line

Saver

Innovator: Fresh Banking

No restrictions

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Action 2

Alternative option in case the customer does not activate Saving Option.

For new customers, we will send an SMS with the difference between the

amount billed by the previous company and the real amount rated month by

month in case of being less.

48,4€ Ato Pay: 29,4€

Rated: 29,4€

You have

saved19€

this month

* A reminder with the option of activating Saving Option will be also

sent in the same SMS

Customer will join the company not only due to the

price, but also because a different treatment will be

given.

Saving becomes Real Money.

Psychological Exit Barrier.

Customer Loyalty.

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Conclusions

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Questions

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