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Post on 19-Jan-2016
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Marketing
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defined byby its functions
Question: A salesperson informs you of a car’s gas mileage and available options.
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Topic 1 for 1
Answer: What is selling?
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Topic 1 for 1
Question: You receive a free make-up sample at the mall
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Topic 1 for 2
Answer: What is promotion?
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Topic 1 for 2
Question: The new dishwasher you just purchased comes with a 6 month same as cash payment plan
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Topic 1 for 3
Answer: What is finance?
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Topic 1 for 3
Question: The lipstick brand you always buy has just come out with new fall colors.
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Topic 1 for 4
Answer: What is product management?
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Topic 1 for 4
Question: You favorite fast food restaurant has just started offering breakfast items.
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Topic 1 for 5
Answer: What is service management?
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Topic 1 for 5
Question: After spending the night at a hotel, you complete a survey offering feedback on if you were happy with the accommodations
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Topic 2 for 1
Answer: What is marketing research?
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Topic 2 for 1
Question: ___________ is the buying and selling of products or services in order to make a profit.
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Topic 2 for 2
Answer: What is Business?
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Topic 2 for 2
Question: Sprite recently developed Sprite Remix
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Topic 2 for 3
Answer: What is product management.
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Topic 2 for 3
Question: A new computerized inventory system is being used at Target.
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Topic 2 for 4
Answer: What is distribution?
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Topic 2 for 4
Question: A Sony television is being discounted by 25%.
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Topic 2 for 5
Answer: What is pricing?
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Topic 2 for 5
Question: True or False? The Prevention Campaign to Prevent Animal Cruelty is not marketed because it is an idea.
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Topic 3 for 1
Answer: What is false?
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Topic 3 for 1
Question: All State Life Insurance uses pop up windows on the internet informing customers of their service.
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Topic 3 for 2
Answer: What is promotion?
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Topic 3 for 2
Question: Marriott Hotels in Atlanta offer a $69.00 weekend rate.
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Topic 3 for 3
Answer: What is pricing?
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Topic 3 for 3
Question: General Mills has changed trucking companies for delivery of its products to the West Coast.
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Topic 3 for 4
Answer:What is distribution?
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Topic 3 for 4
Question: The four functions of business are production, marketing, management, and _______________.
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Topic 3 for 5
Answer: What is finance?
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Topic 3 for 5
Question: McDonalds recently began offering “Big Kids Meal”.
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Topic 4 for 1
Answer: What is service management?
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Topic 4 for 1
Question: Wal-Mart offers everyday low prices.
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Topic 4 for 2
Answer: What is pricing?
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Topic 4 for 2
Question: You are opening a new restaurant and look at street traffic patterns and volume when looking for a location to build your store.
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Topic 4 for 3
Answer: What is marketing research?
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Topic 4 for 3
Question: When considering a computer purchase, you are informed by the representative of the software packages that are already loaded on the computer.
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Topic 4 for 4
Answer: What is selling?
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Topic 4 for 4
Question: Jason sells framed artwork. He sells his paintings for $25.00 each. His cost of supplies, including labor, average out to 10.00 per painting. What is Jason’s
profit for each piece of art sold?
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Topic 4 for 5
Answer: What is $15.00?
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Topic 4 for 5
Question: Nike purchased a warehouse in the Midwest which will ensure the product is available in stores in a timely manner.
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Topic 5 for 1
Answer: What is distribution?
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Topic 5 for 1
Question: Jello pudding has just negotiated to keep Bill Cosby as the product spokesperson.
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Topic 5 for 2
Answer: What is promotion?
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Topic 5 for 2
Question: Coca-Cola has introduced a vitamin enriched soft drink.
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Topic 5 for 3
Answer: What is product management?
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Topic 5 for 3
Question: Highly paid trend spotters are predicting a fashion return of legwarmers and torn sweatshirts.
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Topic 5 for 4
Answer: What is marketing research?
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Topic 5 for 4
Question: True or false? In marketing terms, value is equal to the most a customer is willing to pay for a product.
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Topic 5 for 5
Answer: What is false?
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Topic 5 for 5
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