market update

MARKET UPDATE

eBOUND Ebook Sales

October

2010

November

2010

December

2010

January

2011

February

2011

March 2011

April 2011

May 2011

June 2011

July 2011

August 2

011

Septem

ber 2011

October

2011

November

2011

December

2011

KoboB&N SonyApple

U.S. Retailer Market share Amazon 60% Barnes & Noble 25% Apple 10-15% Sony, Kobo etc. the rest The top 3 are likely to remain

the dominant players in the U.S. market

Source CNET April 18 2012

August 2011 December 2011

KoboB&N SonyApple

Market Share

Device Penetration in the U.S.

1 in 4 Americans as of January 2012 now own either a tablet or e-reader

Source : Credit Donlkey

Source : Credit Donlkey

Source : Credit Donlkey

Source: BISG's "Consumer Attitudes Toward E-Book Reading"

How are consumers reading ebooks?

What genres are popular for ebooks?

Source: BISG's "Consumer Attitudes Toward E-Book Reading"

JUVENILE NONFICTIONFICTIONHISTORYSOCIAL SCIENCEBIOGRAPHY and AUTOBIOGRAPHYNATUREPOLITIACAL SCIENCEPOETRYLITARARY CRITICISMJUVENILE FICTIONGARDENINGBODY, MIND and SPIRITSPORTS and RECREATIONPHILOSOPYTRAVELPSYCHOLOGYCOOKINGLAWSELF HELPEDUCATIONRELIGIONPERFORMING ARTSMEDICALDRAMABUSINESS and ECONOMICSARTREFERENCELANGUAGE ARTS and DICIPLINESFAMILY and RELATIONSHIPSHEALTH and FITNESSTRUE CRIMELITARARY COLLECTIONSSCIENCEMUSICPETSTRANSPORTATIONARCHITECTUREGAMESHUMOURCRAFTSFOREIGN LANGUAGE STUDYHOUSE and HOMETECHNOLOGY and ENGINEERING

Almost 50% of ereading consumers said they would wait up to three

months to read a new ebook from a favourite author, rather than

reading the same book immediately in print.

Source: BISG's "Consumer Attitudes Toward E-Book Reading"

Average price of a Kindle best-seller over the past year. (Source: e-Book Market View)

Ebook Pricing

Source : Credit Donlkey

Kindle Top 100

Ebook Pricing

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11

Jul-11

Aug 11

Sep-11

Oct-11

Nov-11

Dec-11

0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

Average Cost per Ebook

Ebook PricingSales Month Average Cost per Ebook

Dec-10 9.15 Jan-11 10.60 Feb-11 9.54 Mar-11 10.72 Apr-11 10.91 May-11 11.07 Jun-11 11.20 Jul-11 11.47 Aug 11 10.78 Sep-11 11.27 Oct-11 10.04 Nov-11 10.90 Dec-11 7.70

Overall Average 9.79

Amazon Top 100 January 2012

$8.75 average price for publisher sold ebooks

$1.78 average price for self published ebooks

Source : Credit Donlkey

DISTRIBUTION CHANNELS

Retailers Kobo Amazon Barnes & Noble Apple Sony 57 more

OBPO Kobo Promotion

OBPO Kobo Promotion Emails to over 750,000 Kobo subscribers

Excellent Open and click-through rates

2700 ebooks sold

Kobo Promotion, The Sequel 2 Weeks, targeted to teens/tweens Landing Page Lists Stand-alone email Call-out messaging before and

after launch Social Media outreach

Kobo – What’s next?

price promotions merchandising stories mainstay categories new releases boutique

Libraries and Schools

Overdrive Follet K-12 Baker and Taylor CULC / eBOUND working group Academic Libraries

Who’s Next? Amazon Direct Sony EU EBSCO MyiLibrary VitalSource Follet Higher Ed Login Canada Google Library Ideas (Freading) Print on Demand

Direct-to Consumer Anobii Bookish 49th Shelf You

M ARKE TING and DISCOVERABILITY

The eBOUND Marketing Newsletter

[Insert Screen Shot]

The eBOUND Marketing Newsletter

Promotional opportunitieseBOUND Cataloguesreduced ad ratescalls for titlesanalytics and case studiesshared experiences and special guestsnews and cues from around the webmuch, much more

eBook CataloguesRetailersWholesalersLibrariansBuying ConsortiaEducatorsJournalistsCanadian Bookshelf

What’s Next? More Retail and co-op promotions Direct-to-Consumer Social Reading portals Social Media tools Expanded monthly reports to retail

Insert your idea here

Questions?