market positioning social media
Post on 08-Apr-2017
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The Definition
• Wiki states: marketers try to create an image or identity in the minds of their target market for its product , brand or organization.”
• Strategy : segment target Position
• How is it Different for Social Media?
• Less Control
• Co-creation “ created and shared with most engaged customers”
SMM Positioning - the framework
• prep for Positioning
• Listen, Observe, Learn and Immerse
• Reflect, Align, Plan and Integrate
• The meat of Positioning
• Define! - what are the objectives?
• Engage and participate with authenticity
What Worked?•TIP-Ex - a hunter shoots a bear
• Exciting, new, FUN and created buzz
• Targeting was perfect - right audience, right level of engagement - interactive
• personalized
• revamp dying brand
• relevant
• able to evaluate
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