mark101 slidedeck - place
Post on 18-Jan-2015
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part of the marketing mix - lecture slides for dual credit class
TRANSCRIPT
PLACE: Part of the Marketing Mix
where will your
customers look
for you?
Indirect Channels
direct Channels
the middleman
Future of distribution
depth of retail place
intensive selective exclusive
Product and Service Characteristics
Competition
Company Resources
Desired Intensity of Distribution
factors for determining place
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