marcin treder - the user experience design process. the story of multiplayer product design process...
Post on 17-Aug-2014
2.376 Views
Preview:
DESCRIPTION
TRANSCRIPT
THE DESIGN PROCESS& The Value of Collaboration
MARCIN TREDER, CEO OF UXPIN, @marcintreder @uxpin
@marcintreder#UXNight
+thanks
UX Designer WHO’S THAT?!
Philosopher & PsychologistFounder & CEO UXPin
@marcintreder
WARNINGOne shameless slide of self-promotion ahead
GDANSK, POLAND MOUNTAIN VIEW&
PERSONAL STORY
http://www.flickr.com/photos/41109263@N00/3804697464/
PERSONAL STORY
http://www.flickr.com/photos/41109263@N00/3804697464/
& A little bit of science
ROCKY ROAD
http://www.flickr.com/photos/45861308@N03/6038834250/
JANUARY, 2009, GDANSK, POLANDIt all started…
ENGINEER-DRIVEN ORGANIZATION
Author: Michal Jaskolski
from Startup to IPO
http://www.flickr.com/photos/46679858@N08/5147520629
THE ONLY DESIGNER IN THE VILLAGE
http://www.flickr.com/photos/19516393@N00/4808637640/
DESIGN UNDER SIEGE
http://www.flickr.com/photos/19516393@N00/4808637640/
RIGHTEOUS BATTLE
http://www.flickr.com/photos/83346641@N00/4378606832/
ULTIMATE FAILURE
REJECTION FIGHT MORE REJECTIONEgo multiplier* *
BAD PRODUCT
COLLABORATIVE DESIGN PROCESSThe very first steps…
MAY, 2011, GDANSK, POLAND
TIME TO WORK TOGETHER
http://www.flickr.com/photos/30781609@N03/5355919491/
CO-ANALYSIS OF PROBLEMS
http://www.flickr.com/photos/80122196@N00/4499404/
CO-ARCHITECTURE PLANNING
http://www.flickr.com/photos/10588069@N00/491411288/
CO-TESTING
http://www.flickr.com/photos/86672335@N00/4642293042
DESIGN WORKSHOPS
VICTORY IS OURS
RESULT?
XX% CONVERSION RATE GROWTH
5 PEOPLE UX DESIGN TEAM
&
THIS IS HOW FIRST UXPIN PRODUCT WAS CREATED
THIS IS HOW FIRST UXPIN PRODUCT WAS CREATEDDON NORMAN UXPIN NOTEPAD&
MAKE THE PROCESS RIGHT or STARVE
http://www.flickr.com/photos/99047728@N00/3715424202/
THE PROCESS
NEATLY ORGANIZED LIFE…good for Alcatraz prisoners only?
The ability to collaborate, manage the increasing complexity of design problems, to design "in context" to their target audiences (…) transforms designers from "makers of things" to "design strategists".
“
/David Holston The Strategic Designer: Tools and techniques for managing the design process
PLAN EXECUTE
http://www.flickr.com/photos/32224133@N07/6924015872/
DESIGN = SOLVING PROBLEMS
If you can't describe what you are doing as a process, you don't know what you're doing.
“/W. E. Deming
GET YOURSELF ORGANIZED
https://www.flickr.com/photos/fosterphotography17/6422877499/in/photostream/
& transparent
2. DOCUMENT1. THINK 3. BUILD 4. SHIP
Repeat until goals are met.
DESIGN PROCESS AT UXPIN
1. THINK
GET ALL THESE IDEAS ALIGNEDhttp://www.flickr.com/photos/73491156@N00/467858863/
THE ALL MIGHTY C-P-S HYPOTHESIS
CUSTOMER PROBLEM SOLUTION
CUSTOMERS DATA BASEANALYTICS CUST DEV CS DATA
CUSTOMER
USABILITY TESTINGCS DATA CUST DEV
PROBLEM
Silverback 2.0
USABILITY TESTINGBENCHMARK DESIGN TRENDS
SOLUTION
ui-patterns.com pinterest.com patterntap.com
STYLE GUIDES
FEED YOUR TEAM & STAKEHOLDERSC-P-S is tasty!
http://www.flickr.com/photos/16698683@N00/8602670593/
COMPANY WIDE DESIGN SESSIONSSketching sessions based on Qualitative & Quantitative data
2. DOCUMENT
FLEXIBLE FIDELITY & STYLE
FLEXIBLE FIDELITY & STYLE
FIND VISUAL LANGUAGEfor each project
3. BUILD
WE LIKE UNICORNS
DESIGNERS - ACTIVE MAKERS
DON’T WAVE GOODBYEuntil objectives are met
http://www.flickr.com/photos/66633717@N02/9070147074/
4. SHIP
Q&A IS THE RESPONSIBILITY OF THE COMPANY
http://www.flickr.com/photos/41346951@N05/12636730123/
TEST THE DAMN THING
http://www.flickr.com/photos/41346951@N05/12636730123/
http://www.flickr.com/photos/33091263@N04/3731298055/
ITERATE&
COLLABORATION
WHY SO COLLABORATIVE?
http://www.flickr.com/photos/48284784@N00/5728180282/
DECEMBER 17, 1903, NORTH CAROLINA
WRIGHT BROTHERS
…nearly everything that was done in our lives has been the result of conversations, suggestions and discussions between us.
“/Wilbur Wright
MAY, 1926, OXFORD, ENGLAND
The Lord of the Rings and The Chronicles of Narnia were not solo works, authored by lone geniuses; they unfold in a collaborative circle"
“
/Keith Sawyer
NO COLLABORATION, NO LORD OF THE RINGS?
http://www.flickr.com/photos/48600090482@N01/22584430/
GROUP OF BRAINS MOTIVATION ORGANISATION INNOVATION
Rigorous creation of collaborative environment decreases the error rate by 75%, increases productivity by 10% and makes products much more innovative.
“
/HBR, On Collaboration
BUT…HOW TO COLLABORATE?
1. EMBRACE YOUR ROLE
YOU’RE PART OF THE PRODUCT TEAM
http://www.flickr.com/photos/73491156@N00/2750626364/
Being contributor means no relinquishing control, but finding it through the power of collaboration
“/Dan Brown
DESIGN BY COMMITTEE DIES HERE
http://www.flickr.com/photos/29487767@N02/3435382547/
2. PLAY BY THE BOOK
RESPECT, HUMILITY, EMPATHY
http://www.flickr.com/photos/28765303@N08/2910891216/
3. ACCEPT THE CONFLICT
IT IS UNAVOIDABLE
http://www.flickr.com/photos/16181185@N00/297573590/
CONFLICT BREAKTHROUGH
4. FOLLOW THE PROCESS
WE FAIL, WHENEVER WE’RE NOT FOLLOWING THE PROCESS.
BUT WHEN WE DO…
INNOVATION
INNOVATION
3 GREAT BOOKS
MARCIN@UXPIN.COM @MARCINTREDER
2 MONTH OF UXPIN for FREECode: Cascade14
at UXPin.com/Promo.html
top related