map2 profit presentation_r1
Post on 01-Nov-2014
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Gregory GrzegorzykFounder
Business overview
• Learn sales territory mapping online in 3 days• Increase profits 10% to 35% with mapping skills• We are in the self-paced eLearning business• We deliver high-value, specialized business skills• Sales departments have been slow to adopt mapping• Our training was developed by sales ops for sales ops• Enables teams to avoid months of trial and error
FounderInterviewing MBA candidates
Gregory Grzegorzyk
Market opportunity
• eLearning market CAGR 9.2% @ $49.9 billion 2015• 89% of sales teams assign prospects/accounts by geography• Only 26% use mapping techniques• 88% expect to train existing employees• 4% felt no improvement was needed• Telesales test in progress• Pipeline = multiple departments
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DiscoverOpportunities
TerritoryOptimization
Manage Reps
IncentiveComp
TrackTerritoryChanges
Drivetime
Forecasting
Importance
Self Grade
Product: Self-paced eLearningFocus: Territory mapping analytics
Business model
• Student enrollment fees – pricing elasticity study complete• Commissions on software & data sales - completed• Telesales / e-mail / SEM / Co-op / YouTube / Twitter (WIP)• Highly targeted telesales and email lists (Sales Ops)• Criteria: 88,055 U.S. companies > 100 employees• SIC: Distribution / Retail / Finance / Insurance / Real Estate• Market test produced a XX% response rate• Product pipeline expands sales opportunities
Strategic relationships
• Pitney Bowes – MapInfo Professional• TerrAlign Inc. – SFDC integration• SugarCRM - WIP
Competition evolution
• Mapping vendors• Consultants• Excel• Colleges• Online college courses• SaaS vendors
Barriers to entry
• Focused on their specific tool vs. best-of-breed• Focused on college credits vs. point solutions• Lack of specialized experience• Too comfortable with SEM / Email• Content creation challenges for eLearning• Copyright protection• Founder’s experience
Gregory Grzegorzyk431 El Camino RealSanta Clara, CA 95050g2@map2profit.com+1.415.254.5735
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