manitoba motor dealers association - the new rules of engagement in dealer marketing

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The New Rules of Engagement in Dealer Marketing

With @ShaneGibson

#GetSociable!

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“Saying you don’t believe in social media is like saying you don’t believe in the internet.” -

@garyvee

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“There are no more marketing gurus – just customers with megaphones”

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Owned?Earned?Paid?Build YourMedia Asset

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Facebook 1.4 Billion

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400 Million Daily Updates

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250 Million

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3 Billion Views Per Day

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• 650,000 new members per day• 5 million + Buttons clicked per day

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100 Million/mo

49 % of Top 100

28 % of 18 – 29 year olds13 % of 30 – 49 year olds3% of 50 – 65 year olds

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Users Per Month

200M

115M

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70 Million Users

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Who Blogs Anyway?

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Engagement Islands

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Marketing Ecosystem

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Success: The one thing you need to know about social media marketing is…

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… There’s more than one thing you need to know to

succeed.

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“If you think you’re a leader and no one is

following you…

… you’re actually just going for a walk”

ClosingBigger.net/mmda @ShaneGibson#GetSociable

ClosingBigger.net/mmda @ShaneGibson#GetSociable

The New Rules of Engagement

#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you (the 90/10 Rule)#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Leverage through staff and community

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Social Media Is About Listening

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Customer Feedback

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Score Keeping?

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Stakeholder Spotting

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Twitter Search (Local)

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Do you have a local monitoring plan?

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Get Sociable!

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Jim KeenanA Sales Guy Consulting

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Social Selling CRM

SCRM

SocialemailValues

PreferencesData

RelationshipHistory

Business IntelPersonal Intel

360 view

SCRM

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Nimble CRM

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SocialProximity

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Expert Curator• Sharing Tools• Industry Blogs• Google Alerts• Geographic and Vertical Specific News• Experts list on Twitter• Zite• Linkedin.com/ Pulse

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How to Win1. Set marketing and sales goals that include

social media2. Identify your markets3. Pick the Right Platforms4. Map out Social Media Policy & Train Staff5. Map out Your Plan6. Start listening and talking to customers7. Create focused content/conversations 8. Leverage through staff and community

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Thank-you

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