managing web content in the cloud with drupal

Managing Web Contentin the Cloud with Drupal

Bryan House!VP, Marketing"Acquia"

September 8th, 2011"

Jeff Kaplan!Founder & Managing Director"ThinkStrategies"

Geoff Bock!Principal"Bock & Company"

Upcoming Webinars"

•  Tuesday September 13th 2pm ET / 6pm UTC"−  Social Publishing: Connecting Community and Content with

the New Enterprise Web!

•  Thursday September 15th 12pm ET / 4pm UTC"−  CMS Connected: Drupal vs. Sitecore"

•  Thursday September 15th 1pm ET / 5pm UTC"−  Bring real time interactivity to Drupal with Node.js

integration!

Register Today - http://acquia.com/webinars"

Upcoming Training Events – Sept 2011http://training.acquia.com/events"•  Halifax, NS"•  Vancouver, BC"•  Burlington, MA"•  Chicago, IL"•  Boise, ID"•  Minneapolis, MN"•  Seattle, WA"•  Kawasaki, Japan"•  Leuven, Belgium"•  Koln, Germany"•  Paris, France"

•  Courses include:"−  Drupal in a Day"−  Site Building with Drupal"−  Drupal Module Development"−  Drupal Theming"−  The Views & CCK Modules"−  Panels for Site Builders"−  Development Best Practices"

Register for Drupal Training in your area

Introductions!

• Jeff Kaplan"− Founder & Managing Director, ThinkStrategies"

• Geoff Bock"− Principal, Bock & Company"

Why On Demand Services?"

©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 6

Perfect Storm for Cloud Services

Macro-Market Challenges

Enabling Technologies

Shifting Customer Attitudes

©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 7

  Deployment Challenges •  31.1% SW projects cancelled before completed. •  52.7% of projects cost 190% of original estimates.

  Operational Costs •  Maintenance & mgmt costs >10x original license fee. •  Escalating hardware & staff support costs. •  Over provisioning/under-utilization of SW licenses.

  Economic/Budgetary Pressures •  Need to reduce IT costs, increase business benefits. •  Need to increase utilization to gain greater ROI.

The Shortcomings of Legacy, On-Premise Apps

©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 8

Changing Customer Needs/Expectations

Old,   Fixed, Capital Investment

  Complexity, Customization

  Centralized, On-Premise

  Top-Down Procurement

  High TCO, Low ROI

  Outsourcing Alternatives

©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 9

Changing Customer Needs/Expectations

Old,   Fixed, Capital Investment

  Complexity, Customization

  Centralized, On-Premise

  Top-Down Procurement

  High TCO, Low ROI

  Outsourcing Alternatives

New,   Flexible, Operating Expense

  Simplicity, Utilization

  Dispersed, On-Demand

  Bottom-Up Adoption

  Rapid Time-to-Value

  Out-Tasking Options

©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 10

Why ASPs/Hosting Failed

Customer Application

©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 11

Why ASPs/Hosting Failed

Customer Application

ASP/Hosting Company

©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 12

Why ASPs/Hosting Failed

Customer Application

ASP/Hosting Company

  Same legacy applications   Upfront perpetual license   Still inflexible architecture   Limited accessibility   Single-instance, inefficient Little perceived economic value.

©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 13

Multi-Tenant Model Leverages Shared Resources

Cloud Vendor

©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 14

Public Private Hybrid Community Deployment

Models

Service Models

Software as a Service (SaaS)

Platform as a Service (PaaS)

Infrastructure as a Service (IaaS)

Essential Characteristics

On-Demand Self Service

Broad Network Access Resource Pooling

Rapid Elasticity Measured Service

Visual Model of NIST’s Cloud Computing Working Definition

http://www.csrc.nist.gov/groups/SNS/cloud-computing/index.html

Content in the Cloud"

Drupal Delivered On Demand"

Optimized  Drupal  environment  

Real-­‐time  elasticity  

Single  vendor  for  Drupal  expertise  &  support  

Managed  Drupal  Cloud  Platform  

•  Drupal  tuned  runtime  environment  

•  Single  server  or  highly  available,  fully  redundant  architecture  

•  Burstable,  elastic  resources  •  Automated  monitoring  

•  TRUSTe  Certified    

Managing Web Content in the Cloud"•  Rapidly provisioning a web

presence"•  Capturing and managing

web content"•  Delivering the web experience

and making it useful"

Acquia is Your Enterprise Drupal Guide

[ start! ]

[ enterprise deployment ]

Training & Professional Services

[ start! ] learn [ ]

[ enterprise deployment ]

Products to Build Drupal Applications

[ start! ]

build [ ]

[ enterprise deployment ]

Cloud Service Platforms for Rapid Deployment

[ start! ]

deploy [ ]

[ enterprise deployment ]

Enterprise-class 24x7 Support

[ start! ]

operate [ ]

[ enterprise deployment ]

Provisioning a Web Presence"

•  Just a utility"•  Scales to meet demand"•  Adapts to the situation"•  Functionality supports a

compelling web experience"

Scaling a Web Presence"

Options - Scaling a Web Presence"Flexibility" Safety" Cost Savings"

Multi-tenant" *" **" ****"Hybrid" **" ***" ***"

Multi-instance" ***" ****" *"Multi-instance without code management (aka Cowboy)"

*" ****" *"

OpenSaaS - Enterprise Drupal Gardens"

•  Offer standard site templates with pre-configured components:"

−  Information architecture"−  Functionality"−  Theme"

•  Export entire site at any time as needed:"

−  Additional capabilities"−  Integration with external

systems"

28

Ad banners

Social “Pulse” “What’s Hot”

Breaking News Story

Upcoming Events

• Article • Image • Related Stories

• Article • Video • Ratings

• Advertisement

• Event

• Blog Post • User Comment • Opinion Poll

with Drupal!

Capturing a Web Experience"

Content Types"

• Title • Author • Published

Content Type Breaking News Story

Article

Image

Related���Stories

• Image Title • Description • Rights Owner

• Title • Author • Link

Fields

Adding Nodes & Views"

Nodes

•  Title •  Author •  Published

Content Type

Article

Image

Related���Stories

•  Image Title •  Description •  Rights Owner

•  Title •  Author •  Link

Fields Views

Breaking News Story

Adding Nodes & Views"

Nodes

•  Title •  Author •  Published

Content Type

Article

Image

Related���Stories

•  Image Title •  Description •  Rights Owner

•  Title •  Author •  Link

Fields Views

Breaking News Story

Adding Nodes & Views"

Nodes

•  Title •  Author •  Published

Content Type

Article

Image

Related���Stories

•  Image Title •  Description •  Rights Owner

•  Title •  Author •  Link

Fields Views

Breaking News Story

How Drupal Manages Users"

Administrator Anonymous Users

Authenticated Users

How Drupal Manages Users"

Administrator Anonymous Users

Authenticated Users

Roles Groups of like users authors editors

How Drupal Manages Users"

Administrator Anonymous Users

Authenticated Users

Roles Groups of like users

Create Page Edit Page

authors editors

Permissions Operations allowed by role

How Drupal Manages Users"

Administrator Anonymous Users

Authenticated Users

Roles Groups of like users

Create Page Edit Page

authors editors

Permissions Operations allowed by role

Views Determined by permissions My Posts All Posts

How Drupal Manages Users"

Administrator Anonymous Users

Authenticated Users

Roles Groups of like users

Create Page Edit Page

authors editors

Permissions Operations allowed by role

Views Determined by permissions My Posts All Posts

Unlimited custom roles, permissions &

views

The Value of an Open Source WCM"

Producing the Web Experience"

Tagging for SEO"

Search Query 1

Tagging for SEO"

Search Query 1

Tagging for SEO"

Search Query 1

Tagging for SEO"

Search Query 1 Search Query 2

Tagging for SEO"

Search Query 1 Search Query 2

Tagging for SEO"

Search Query 1 Search Query 2

“Answers I Need”

“Tools I Can Use…”

“Has My Back”

SEO Grader"

✓ Innovation ✓ Flexibility ✓ Engagement ✓ Value