managed linkedin services from the conversion company
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MANAGED LINKEDIN SERVICES
How to use the world’s largest B2B network for lead generation and prospecting
February 24, 2014
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The vendor’s dilemma
The way buyers buy has changed dramatically.
Every company that sells high ticket, complex products knows it.
Buyers self-educate, postponing the moment they engage with a sales person as long as possible.
It’s increasingly difficult to get to the table using conventional tactics.
Research
Define needs
Assess Options
Make decision
Today’s B2B buyers are well over half way through the buying process before contacting a sales person.
Sales & marketing need a new approach.
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Social media changes the game plan.
You can get into the conversation earlier.
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And LinkedIn is the place to be.
It’s where your buyers are.
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What gets in the way? LinkedIn is perhaps the most powerful lead generation and prospecting channel to present itself in many years. It has its own set of rules, and questions often cause paralysis.
It’s hard to know how to jump in and drive maximum results from a network of 300 million members and 2 million groups. Especially one that is changing constantly and what works today may not work tomorrow.
But, if you’re not on LinkedIn you’re not likely to be in the conversation.
.
Massive and Complex
Time Consuming
Largely Misunderstood & Often Abused
Challenging to Track
LinkedIn Challenges
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How to get on the fast track.
To achieve quantifiable sales and marketing results, every B2B LinkedIn program needs someone to:
• Find qualified prospects for you
• Build relevant networks
• Tell you which groups to join
• Determine what content you need
• Monitor groups & let you know when to comment
• Create discussions on your behalf
• Develop & manage a custom group for you
• Provide B2B marketing and LinkedIn expertise
• Nurture your prospects toward a sales call
• Track actions, determine which efforts are working best and fine-tune the program.
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Introducing: Managed LinkedIn Services
Strategy is the biggest difference between a company that merely
dabbles on LinkedIn and one that is wildly successful. The Conversion
Company can develop yours for you.
No time to take care of those time-consuming daily activities that keep your LinkedIn program running? Let The Conversion
Company do it all for you.
Buyers on LinkedIn are willing to connect with your sales team – if you have the right approach. We help our clients connect, engage and develop
their wish list of prospects.
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Elements of a LinkedIn marketing and sales program
High Value Content
Individual Outreach
Group Participation
Community Development Intelligent
Prospecting
LinkedIn Sales and Marketing programs from The Conversion Company incorporate:
* One-to-one outreach to connect, engage and grow individual networks, which collectively cast a vast net for the company.
* Individual participation in a host of existing LinkedIn groups to raise visibility and influence.
* Development of a unique, private community that serves as a hub to help prospects self-educate as well as a warm incubator for nurturing leads.
* Intelligent prospecting to locate and develop key prospects.
All of our LinkedIn programs are based on a solid foundation of your high quality content.
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We do it all for you
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Sample results Custom group attracts hundreds of high-‐level execs from global organizations Military software vendor was unknown in the private sector. Sales team was finding it impossible to get to targeted execs. We’ve created a group that grew from zero to 300 members in four months. Group continues to grow and boasts members from companies such as Pfizer, Nestle, Proctor & Gamble, IBM, Oracle, Chevron, Levi Strauss, General Motors …..
3620% increase in LinkedIn traffic in just six weeks LinkedIn traffic to this HR software company’s website increased 20% within the first week of implementing our program and reached a 3620% increase 5 weeks later – with no advertising.
LinkedIn program delivered highest number of qualified leads Global AV integrator conducted a 4-month lead generation program using LinkedIn, email, pay-per-click advertising, online media and telemarketing. Our LinkedIn program delivered more qualified new customer leads (buyers with interest and budget) than all the other channels combined.
Profile makeover increases profile viewing by 375% Daily profile views jumped nearly 400% when we published a new version of this marketing executive’s LinkedIn profile. When we turn a resume-based profile into a sales and marketing tool, profile owners suddenly become easier to find and more interesting to view.
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Who are we? We are passionate marketers focused on harnessing the power of the LinkedIn network to generate leads, develop prospects and establish thought leadership positions for our clients. We’ve been doing it since 2011 – using our proven process to produce amazing results.
The Conversion Company Partners
Liz Lawson, Partner
Expertise: Technology Sales & Marketing
Channel Development Program Management
Susan Tatum, Partner
Expertise: LinkedIn Marketing & Prospecting
B2B Lead Generation Content Marketing
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How to contact us
By phone: +1 919-‐246-‐9936 By email: info@theconversioncompany.com By mail: 6300 Creedmoor Rd, Suite 170 #193 Raleigh, NC 27612 USA Or visit our website: theconversioncompany.com
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