making your move (developing effective partnerships) and getting the word out (lean pr)

Driving social change with digital technology

CAST

@TechforGoodCAST

#TechforGood

Trends: Scaling Challenges

Ellie HaleAssociate, CAST

@EG_Hale@TechforGoodCAST

Driving social change with digital technology

CAST

@TechforGoodCAST

#TechforGood

Making your Movie

- Start with a sound script and a clear ask- Research, research, research- Think laterally and beyond the short term- Your grass seed, my lawn - Secure some influential champions- Be visible, rigorous and persistent- Make connections…for others- Ensure a shared vision, clear goals and respective roles- Be ready to adapt but also to step away

Getting the word out

What word?To whom? What business objective does it

achieve?When is the best time (not just for you)?

What goes with the story? (data, pictures, videos, quotes)

It’s not just about journalistsCan you measure its success? (Lean PR?)

Practicalities• Short, concise pitches. Imagine you were the

journalist trying to tell your story in a 50-word nib. You whole story. What’s actually important? (this should differ between sectors)

• Email subjects should read like headlines. Mention any big names to attract attention

• You may want to offer an exclusive. This is also a good way of making new friends, if the story’s good

• Pitch under embargo beforehand if you’re offering interviews - don’t expect them to be able to drop everything and speak to you. Make sure you give them enough of a heads up

Share the love (and knowledge)

It will benefit you and the community.

And that’s what this is all about.

Thanks! :)@eg_hale

ellie@wearecast.org.uk