making social media make money - jay berkowitz

Ten Strategies for Making Social Media Make Money

Jay BerkowitzJay@TenGoldenRules.com

561-620-9121

Great Content

Original Thought Provoking Content

Break News

Be an authority

Expert Advice and Industry News

Danny Sullivan - Interpret the news

Build Community

Strategy #1 Great Content

Builds Links Builds Subscriptions Original Ideas – Seth Godin Break News – Tech Crunch Be an authority – Matt Cutts Expert Advice and Industry News –

Shawn and Lisa Explain the News – Danny Sullivan Build Community – Mitch Joel

“Use the following steps to monetize your blog:

1.) Google AdSense 2.) Return to step one”

Sarthak Taneja

2

Strategy #2 Blog Monetization

$110,000 per month

Technorati State of the Blogosphere Report

900,000 blog posts a day worldwide Blogs: 77.7 million unique visitors in

the US 22.6 million US bloggers 77% of active Internet users read

blogs

Technorati State of the Blogosphere Report Blogs with 100,000 or more unique visitors a

month earn an average of $75,000 Blogs with decent traffic and a voice are also

getting snapped up by blog-ad networksJason Kottke announced that he had quit his

job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

John Battle Wired and The Search

$5 - $2500

Strategy #3 Blog MonetizationAdWords / Affiliate / Banner

AdSense Affiliate Banners and Links AdBrite Federated Media Direct Ad Sales Sell Info Products Pay Per Post

Strategy #3 Micro Selling

$250,000,000 raised online $25

Strategy #4 Customer Service as New Marketing

2006

Frank Eliason

The Hook with Katie Kempner

Strategy #5 Podcast Sponsorships

Strategy #5 Podcast Sponsorships

4

GoToMeeting.com “Golden” Free 45 day trial

Strategy #6 Promote your Product or Services

My blog itself is not what I want to monetize. Its hard to do that. Its another tool to help get myself out there. Its my skills and knowledge I want to monetize. The blog lets people know I am out there, what I know and what I am doing. I treat it just like twitter, facebook, plurk, podcasting, etc.

David Peck

Strategy #7 Blogs as Search Magnets

Add specific keyword phrases to your blogs to target the search engines

Keyword Research - Searches

#7 Blogs as Search Magnets

Put your blog on a domain or your site as a source of new content, and links

Optimize your blog/websites WordPress with PlugIns such as SEO

TitleTag lets you create a pithy title for the Reader and an SEO rich Title Tag

Strategy #8 Web Optimized PR

Select 3 target phrases

Strategy #9 Subscriptions

Strategy #9 Subscriptions

Strategy #10 Ratings and Reviews

Brett Hurt BazaarVoice

• Reviews improved Petco Conversion +50%

•Negative reviews increase conversion

• Reviews reduce returns!

Strategy #10 Reviews and Recommendations

Google, CNET, AmazonYelp!, Angie’s List, BazaarVoice

Ask for Ratings, Get Listed, SO-SO-RO-BO

Add Customer Reviews to eCommerce and affiliate sites!!!

1. $100 in FREE Yahoo Advertising2. Win a FREE Ten Golden Rules Internet Marketing

Workbook3. Be my friend!

1. Podcast 206-888-66062. Twitter.com/JayBerkowitz3. Facebook4. LinkedIn

4. Speaking Opportunities5. Consulting Business6. TenGoldenRules.com/Order-Book

Discover the Ten Top Strategies To Promote and Monetize Your Blog

1. Great Content2. Blog Monetization3. Micro Selling4. Customer Service as New Marketing5. Podcast Sponsorships6. Promote Your Product 7. Blogs as Search Magnets8. Web Optimized PR9. Subscriptions10. Ratings and Reviews

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