making retail paid search predictive: new ways retailers like otc are using paid search to drive...

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» Chief Client Officer

Adlucent

» Ecommerce Marketing Manager

Oriental Trading Company

» Client Manager

Adlucent

» PPC as a channel

» Keyword analytics

» PPC as a strategic advantage

» Shopping analytics

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Units

Bids

1. Looks at all data sources when anticipating seasonal spikes

2. Doesn’t stop at keyword-level data, but monitors product and

inventory data as well

3. Plans, executes, and measures cross-channel promotions

within your brand values

4. Uses paid search to test promotions before they are launched

in other marketing channels

5. Uses paid search data to identify new products and reacts to

insights derived from your data in real-time

6. Engages in larger business discussions and translates that

data into an actionable paid search strategy

» Chief Client Officer, Adlucent

» ashwani@adlucent.com

» Ecommerce Marketing Manager, Oriental Trading Company

» @garrickbaxter

» Client Manager, Adlucent

» meaghan@adlucent.com