making ppc sexy with adwords scripts

San Francisco • September 10–13, 2013 • #SESSF @SESConf

Adwords ScriptsCan make PPC sexySteve HammerRankHammerPresident

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Obligatory About Me

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Hey Girl, what can I do for you?

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Quick Aside

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Scripts

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

ScriptsAPI• Realtime

Rules• Set CPC• Pause Ads

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Starting with scripts

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Programming

Actually it’s JavaScript

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Good news

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Scripting Resources

http://www.optmyzr.com/scripts/

https://developers.google.com/adwords/scripts/

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Framework

• A/F performers• Test Winners• Customer insights

Generate Insight

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Talk your process

Pause keywords

•Keyword entity

Product returns are

high

•Calculate by limit

As shown in this

spreadsheet

•External spreadsheet dataUpdated

weekly

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Some Sexy Examples

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Don’t overspend a firm budget

http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html

https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Change ads hourlyOnly {param1: a few} hours left for delivery by tomorrow

https://developers.google.com/adwords/scripts/docs/solutions/sale-countdown

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Find broken links in ads

https://developers.google.com/adwords/scripts/docs/solutions/link-checker

http://www.optmyzr.com/scripts/index.php/landing-page-watch-dog/

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Change bids by external sourceUse UrlFetchApp to gather data

Select Keywords via AdWordsApp.kewords.withconditon

Change bids via keyword.setMaxCpc or

Pause/enable keywords via keyword.pause

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Example External Data Integrations

http://www.freeadwordsscripts.com/2013/04/put-current-crime-statistics-in-your.html

https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Live Twitter Count

http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Bonus: Automating Reporting

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Script Method

https://developers.google.com/adwords/scripts/docs/solutions/account-summary

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Excel + GA linked = Excellent Analytics

http://excellentanalytics.com/

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Thank You

Steve HammerRankHammerPresident@armondhammer