making of film4.com - 2010

The making of FILM4.com

Conference talk - 2010

They make films

World class films

andIndependent films

They know their biscuits

They went through a change

From subscription to free

Now they have film fans watching

Not just the film fanatics

Googlehttp://www.realise.com/

But the website hadn't changed

Believe it or not,both have a lot in common

Everyone has an opinion on film

Everyone sits down at the same times

When the TV goes on after dinner 7pm

Once the kids are in bed 9pm

The weekend with a glass of wine 11pm

Mood is affected by film, and we choose a film based on it

The end result

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Googlehttp://www.realise.com/

CINEMATIC

Evoke the emotion,passion, wonder, impact

and awe

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7pm / 9pm / 11pm

Make sure the No.1 thing they want to do, is easy

to do

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The same great fanatical content is still here

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Film4 make filmsLets talk about them

Start discussing film

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Googlehttp://www.realise.com/

The FILM4 trusted review

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Simple, open, comments

More videos

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The film detail

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The research & planning

Current site/competitorfocus groups

User research/Persona development

Journey planning

New site user testing

The research & planning

Current site/competitorfocus groups

User research/Persona development

Journey planning

New site user testing

The research & planning

Current site/competitorfocus groups

User research/Persona development

Journey planning

New site user testing

The research & planning

Current site/competitorfocus groups

User research/Persona development

Journey planning

New site user testing

The research & planning

Current site/competitorfocus groups

User research/Persona development

Journey planning

New site user testing

Created Per Month Before After

Reviews 55 15

Cinema trailers 21 4

Interviews 12 4

Competitions 4 2

The new approach:Less content - more value

The site held the audience & market share on 2009’s figures

Plus the netpromoter satisfaction score has goneup by 4%

The new approach meant more interest from studio advertisers

Thank you