making digital governance work (jboye)

@diffily | @siteimprove | #WebGovernance @diffily | @siteimprove | #WebGovernance

In conjunction with JBoye A presentation by

Making Digital Governance work with Shane Diffily

Shane Diffily www.diffily.com

Magnum Opus

“Magnificent Octopus”

John Searle https://youtu.be/zi7Va_4ekko

1. Philosophy of MIND

2. Philosophy of LANGUAGE

3. Philosophy of SOCIETY

COLLECTIVE Intentionality

What is Digital Governance?

Digital governance is a system for managing an online presence in a controlled & orderly way.

It delivers the certainty & stability your team needs to focus on online goals.

WelchmanPierpoint. “Web Governance. A definition” www.welchmanpierpoint.com/blog/web-governance-definition Accessed Oct 2013.

“…the authoritative administrative structures that set policy & standards.”

Promotion

Social

Networks

Strategy

Planning

Content Design

Hosting

Performance

Review

Publishing Feedback

Technical

monitoring

Data & security mgt

Change

control

Governance policies

Architecture

Testing

Approve

activity

Systems

Budget

Procedures

Documentation

Skills

Manpower

Technology

Performance

monitoring

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Activities

Resources

Activities describe everything you must do to manage an online presence effectively.

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Activities describe everything you must do to manage an online presence effectively.

Resources describe everything you must have to make the Activities happen.

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Set strategy & KPIs

Set policy & standards

Acquire resource & budget

Police online activity

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The subelements of Leadership

Planning

Content

Design

Testing

Hosting

Review

Publicity

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The subelements of Development

Publishing

Quality assurance

Engagement monitoring

Performance monitoring

Infrastructure monitoring

Change control

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The subelements of Maintenance

Architecture selection

Architecture management

Performance management

Data & security management

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The subelements of Infrastructure

Manpower

Skills

Roles & responsibilities

Teams & authority

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The subelements of People

Standards

Procedures

Policies

Documentation

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The subelements of Process

Technology

Systems

Software

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The subelements of Tools

Salaries

Software

Other, e.g. contractors

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The subelements of Budget

Scale measures the Size, Complexity, Engagement of your online presence.

Complexity measures the management

impact of technology, especially hosting.

Size measures the management impact of

the production of web content/services.

Engagement measures the management

impact of traffic, comments & feedback.

Granularity of Activity

Sophistication of Resourcing

Bigger, busier & more complex

Using the 3 elements of the Framework we

can predict the balance needed to oversee

the many subsites & social networking

presences it has online.

City of Birmingham For example, let’s take

1. Birmingham is large in Scale Birmingham City generates lots of content,

has high user engagement & complex technology.

1. Birmingham is large in Scale Birmingham City generates lots of content, has high

user engagement & complex technology.

2. Operational Activity is very granular Scale predicts a large burden – which means lots of

detailed Activity should be happening very frequently.

1. Birmingham is large in Scale Birmingham City generates lots of content, has high

user engagement & complex technology.

2. Operational Activity is very granular Scale predicts a large burden – which means lots of

detailed Activity should be happening very frequently.

3. Sophisticated Resource is needed To support this level of Activity, Birmingham needs many

highly skilled staff in structured teams, with specialist tools,

following formal processes & a large web budget.

Macmillan BHS

Failure is “designed-in”

Growth in Scale

Growth in Activity

Growth in Scale

Growth in Activity

NO growth in Resource

Instability

#1 Save labor #2 Collect data Web management tools… Web management tools …

Read more in my article “The Weaponisation of Web Governance” at www.diffily.com

Organisational Indicators

Online Indicators

Operational Indicators

Quantitative

Business risk

Staff retention

Quantitative

Quality

Qualitative

Stakeholder feedback

& satisfaction

Quantitative

Functional

Usable

Accessible

Qualitative

User feedback

& satisfaction

Qualitative

Staff feedback

& satisfaction

Digital Management Dashboard

100% 20%

Investment

Revenue

Web Store

“Once you know what you want to say, say it clearly.

Then say it again.

And then say it again.

And then again & again.

And then again & again & again & again.

And then again & again & again & again & again & again.

And then when you are absolutely sick of saying it…

…your audience is hearing it for the first time!”

Housing

Transport

Pensions

Credit cards

Life Assurance

“Older silo based operations are coming under increasing pressure to change.”

Didier Bonnet. Accelerating Digital Transformation. http://www.capgemini-consulting.com/digital-transformation-review-4 Accessed Dec 2013.

Shared Digital Unit

…to which every part of a business must refer for guidance & support.”

“The development of digital capability, services & skills…

Code Content UX

I’ve done a review and I think we’re missing

something.

Not only are we confusing the public by having

fragmented services– but we are also confusing

ourselves in how we manage it all, with fuzzy decision

making, duplication and varying standards.

I have done the numbers and I am sure we can do

everything we already do, plus some more, and better

– and save over a billion a year.

“Appoint a new CEO for Digital in the Cabinet Office

with absolute authority over the user experience

across all government online services and the power

to direct all government online spending.”

“Appoint a new CEO for Digital in the Cabinet Office

with absolute authority over the user experience

across all government online services and the power

to direct all government online spending.”

1. Clarity of governance vision.

2. Insist on balancing operations.

3. Firm commitment to making things happen.

1 - Vision

If your strategy demands a large web presence, you need a large Governance system to support it.

Anything else is wishful thinking…

1. Abandon wishing thinking.

2. Imprimatur for change & backup.

2 - Balance

Read more in my article “The New Analytics of Web Governance” at www.diffily.com

3 - Commitment

1. Tools

2. Training

3. Time

1. Volumes & complexity

2. Specialization of roles

1. Professionalization

2. Sophistication of new tools

4-Megatrends

Go placidly amid the noise & haste of your web team And remember what peace there may be in keeping silent. As far as possible without surrender be on good terms with all your developers. Speak your requirements quietly & clearly & listen to others, Even dull techies & ignorant marketers. They too have their story.

Go placidly amid the noise & haste And remember what peace there may be in silence. As far as possible without surrender be on good terms with all persons. Speak your truth quietly & clearly & listen to others, Even the dull & ignorant They too have their story.

Desiderata (for web people) Desiderata (original)

Read it in full at diffily.com/articles

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making digital governance work (jboye)

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