make web, not war - vancouver, backbone systems

Presented by

June, 2009

• Founded 4 years ago, from an incoming trend:– Infrastructure sharing– Data Centre hosting– SaaS, pay as you go model– Catered to the small and medium sized

businesses• Entered a service provider license

agreement (SPLA) with Microsoft

• Strategy: Microsoft hosted suite of services• Out of strategy: Windows hosting, web

hosting, or application development

ABOUT:

Competition

O

INTRODUCTION

Customers

SuppliersSubstitutes

AndComplements

New entrants

U

O O

WHY PARTNER?

When you select the right partner: You can do more! Grow your business faster!

For example, what would a hosting company would do for an application development firm:– Data centre space– Services: Monitoring, management, help desk– Value added: Backup, SLA– Support ticket queue

You can specialize and focus on your competitive advantage…

WHAT CUSTOMERS’ VALUE

Solutions, from a trusted source.

Customers are looking for:• Trusted service providers / partners• Solid services to help them…• A solution to implemented fast!

They also want to protect their brand as you protect yours

And when customers are happy…

A PARTNERSHIP EXAMPLE

CRM hosting:• Data Centre investment• Server management and

monitoring• Technical Support• Help Desk• Service level agreements

CRM customization:• Understand customer’s

business processes, policies, strategies.

• Document the process flows and,

• Integrate these processes into CRM

NAVIGATING MICROSOFT

Microsoft

Network!

Attend relevant events

Profiler

OUR strategy:To become preferred Microsoft partner

Engage withyour MS PMs

OUTCOME:Referral business from Microsoft

ENVIRONMENT AND STRATEGY

Vancouver• startup capital of Canada• An unlimited environment of small and medium

target customers and partners!StrategySince it is impossible to be all things to all

customers…• Focus on core competencies, and execute!• Select partners who are also targeting your

selected segments