make things like tony stark - ux london 2015
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DATE: 20/05/2015 HOST: UX LONDON LOC: Trinity Laban LAT: 51.480076 LONG 0.018853
John V Willshire
@willsh
We don’t make suits
@artefact_cards
photo: http://hipslikecinders.blogspot.co.uk
What would you talk about?
‘Prototyping’
photo: http://hipslikecinders.blogspot.co.uk
NOW19.05.13 31.10.14 09.12.14
This talk is not that talk
This talk is about time
P
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0
It’s about working in two dimensions
Time?
Dimensions?
Are you stuck in the wrong metaphor, son?
It depends how you view prototyping
Same Doctor
Different Suits
photo: http://hipslikecinders.blogspot.co.uk
31.10.14 09.12.14 NOW19.05.13
These were prototypes
Prototyping is a temporal pursuit
It’s easy to look backwards
we work at the point
where order becomes
chaos
we’re asked to wrangle chaos into
order
“what will happen?”
Time only moves in one direction
structuralOur issue with time is
the arrow of timeProcesses are bound by
Paul Laseau, 1980
TIME
AC
TIV
ITY
0
If one axis is time, then the other has to be ‘activity’…
It is a complicit dishonesty
It helps clients buy
things
Mental Notes Stephen P. Anderson
not usersthe arrow of time is for clients
Work for the client?
Fight for the
user?
Both
users want it to be right
clients want it to be right now
tension
TIME
AC
TIV
ITY
0
We can’t resolve this tension with one axis tied behind our backs
A process for users and clients?
but this year…
just in time…
PEOPLE
THIN
GS
0
The relationship between people
and things
PEOPLE
THIN
GS
0
% population x effect
% output x detail
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TEAM QUAL QUANT
SKET
CH
SCA
FFO
LDST
RUC
TURE
0
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Each space is self-contained
TEAM QUAL QUANT
SKET
CH
SCA
FFO
LDST
RUC
TURE
Prototypes as parents
improveshare?
P
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0
or
TEAM QUAL QUANT
SKET
CH
SCA
FFO
LDST
RUC
TURE
P
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We find the right path at every point
It helps us tell this story
How do I sell that?
P
T
TEAM QUAL QUANT
SKET
CH
SCA
FFO
LDST
RUC
TURE
0
£5k £15k
£20k
£20k
£60k
£20k
£60k Time is money…
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Frequent test and learn = £X
Build and launch beta = £Y
Emotion Mapping Hamilton, Milne, Saltmarshe, Willshire
May 2015
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The forest of constant affirmation
The mountains of loss-aversion
Join us later…
PEOPLE
THIN
GS
0
It’s not just about the suit
It’s about the people
Make people a fundamental part of your process
Or you’ll build Ultron
Thank you
@willsh @artefact_cards
20% discount on Artefact Cards code: uxlondon - artefactshop.com
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