make my trip

INTRODUCTIONMake MyTrip.com, India’s leading an online travel company was

founded in the year 2000 by Mr. Deep Kalra offering airline tickets,

hotel reservations, car rentals, travel packages and holidays in India.

It caters to the Indian Market in the USA, UK and Australia. It has

offices in Gurgoan, New York and Sydney.

Make my trip is 24X7 on line portal for travel needs.

Largest e-commerce company in its year of launch 2000

In Dec. 2007, MakeMyTrip won the “best Online Travel Agency in

India” award from Galileo Express Travel World.

Initial focus on NRI customer in US and worldwide with market pot

of 1.5 billion USD.

offerings

•Domestic : Within India•International : From India •Inbound : Overseas to India

•Transactions : 1,766,905•77% of Net Revenues

Air Travel

•Hotels : Domestic and Int’l•Packages : –Domestic and Int’l–Conferences and Events

•Transactions : 109,672 •20% of Net Revenues

Hotel and Packages

•Rail•Bus•Car•Ancillary Services/Products

•Rail Transactions : 185,948•Bus Transactions : 57,529•3% of Net Revenues

Other Segments

4 P’s Analysis

3 P’S OF SERVICE MARKETING

ARA (ACQUISITION/RETENTION/ADD ON SERVICES)

Business Model

Offering

System

Interaction

Interface

Search EngineBooking Facility

CRM

Airline ticketsHotel reservations

Holiday packages Railways tickets

Bus tickets Car rentals

Customer care

support

Website UI

Travel Executives

Call Centers

Makemytrip.comMakemytrip store

Market Share

48%

24%

18%

10%

Marketing Strategy

Customer focus

with operational

efficiency and

customer intimacy.

Target Market

More than 14 million

NRI Population in

U.S., Europe and

Asia.

More than 9 million

Indians customers

travel abroad.

International and

Domestic Holiday

packages increasing

Advertising & Communication Strategy

MMT’s advertising and communication

strategy on three pillars---

1. Convenience of 24/7 service

2. Reliability

3. Competitive Pricing

Promoting services with strategic alliances

with brands like Coke, Sify.com, Maruti Udyog,

Nokia etc.

Position in the MarketMMT position as a single portal for all travel and

accommodation needs. Its appeal reliable travel

booking with Excellency.

MMT aims to position itself total provider solution with

convenience as key drive its strategy to attain the cost

leadership which will help is to sustain growing

competition in the future.

Being the entrant and cost leader the company will

able to achieve sustainable advantage.