make my trip

By-ASHISH BARAPATRE

Introduction -• Make-My-Trip Inc. is an online travel company headquartered

in Gurgaon, Haryana.

• It is founded in the year 2000 by Deep Kalra.

• Company provides online travel services.

• It has been consistently recognized as one of India’s best

travel portals.

• The company also operates through 59 retail stores across 37

cities.

• Every eleventh domestic flights in India booked via MMT .

PRODUCT-

Source: PhoCusWright, 2010

•Domestic : Within India•International : From India •Inbound : Overseas to India

•Transactions : 1,766,905•77% of Net Revenues

Air Travel

•Hotels : Domestic and Int’l•Packages : –Domestic and Int’l–Conferences and Events

•Transactions : 109,672 •20% of Net Revenues

Hotel and Packages

•Rail•Bus•Car•Ancillary Services/Products

•Rail Transactions : 185,948•Bus Transactions : 57,529•3% of Net Revenues

Other Segments

MARKET SHARE-

48%

24%

18%

10%

Indian OTA Market - $1 Billion

Others

Holidays package

Budget friendly Thailand

4night/4daysRs-/25590

Dubai shopping festival

4days/4nightRs-/43990

European bonanza

summer-201412 days

Rs-/143990

Malaysia Singapore

delight6days

Rs-/57990

Wonder of Australia

9daysRs-/149000

Holidays package

Winter specialA kerlan getaway

6days/5nightRs-/28999

Himachal huesHoneymoon

package8days/7night

Rs-/25999

Winter specialCharisisamatic Kashmir13days/12days Rs-/31999

Sikkim& Darjeeling

Delight7days/6night

Rs-/31999

Kailas Mansarovar

13days/12nightRs-/98599

PLACE-

IN OTHER COUNTRIES -BahrainCanadaKuwaitSingapore UAEUSA Very convenient to book ticket from MMT.Accessible to everyoneSimple strategy

Promotion Strategy -

Promotion in all social sites like Facebook, Twitter, Youtube,

News papers, Magazine.

Sales promotions:

By giving festival discounts.

Round trip tickets discounts coupons.

Best deal of the month.

Special offers to different holiday destination.

PEOPLE- It consist- Company

Employee Customer

PEOPLE

• TECHNO SAVY CUSTOMERS• NON TECHNO SAVY CUSTOMERS• BUSINESSMEN• FAMILY• GROUPS

PROCESS

• The process of giving the service and deliver

customer satisfaction is crucial factor to keep

customers happy.

• Customers are not interested in how the business

runs but what matters them is that the system

works.

PROCESS

TRAVEL AGENTS CUSTOMERS

CUSTOMERS

RAILWAYS AIRWAYS ROADWAYSHOSPITALITY

PHYSICAL EVIDENCE

SERVICE SCAPE

INTERIOR:- • OFFICE DESIGN• CALL CENTERS

EXTERIOR• LOGO• BUILDING OF HEAD OFFICE OF MAKE MY TRIP.

OTHER TANGIBLES

• WEB SITE• REPORTS• GOODWILL• BROCHERS• BANK

THANK YOU