make it fun for first time car buyers

MAKE IT FUNFOR FIRST TIME CAR BUYERS

Thomas ZhengCarolyn RayChris MackeyMichael LevinIrene ChenMichael Campos

Problem 1: Too Much Information

Overwhelmed

Problem 2: Getting Ripped Off

This is your first car! This is how much you paid!

The Fear of Getting Ripped Off

Solution: Gamification

Design and promote

games to decide what car to buy

games to get the car at a fair price

A Game for Deciding Facemash meets

Edmunds.comOld way New way

Friend Support

A Game for Buying

A multi-player online game

ThemYou

Vs.

Business Model

Anonymous Preference Data for Sale

Online Advertisement

Click To Buy

Referral for Financing and Insurance

Marketing And Sales

Facebook

College Campuses

Dating Sites

Competition

Edmunds Consumer Reports AAA

Zynga Mobile Game Developers

Dealerships Online Automobile Marketplace

Team

Neuroscientists Game Developers Machine Learning Experts Business Developers Domain Experts in Automobile

Milestones 12 Month Milestones

Reach 1M active users Obtain funding for Year 2

development 18 Month Milestones

Data Analytics Contracts with at least 1 car manufacturers

24 Month Milestones Convert 1% of users to purchase a car

on our site Expand to other niche markets, e.g.

women

Financial Projections 1st year development cost: $100K

Estimated 3.6M cars purchased by First Time Car Buyers

$200 per car referral fees

$50 per 1000 insurance policies

$100 per 10000 auto loans

Projections

Timeline

Game Design (2 -4 months)

Data Analytics Tools (2-6 month)

Web Design (1 month)

First car sold on our site (12 months)