main keynote: be a customer trailblazer

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Adam Olshansky Salesforce Developer, eTouch Systems

Robin FisherArea Vice President Salesforce

Cambria Moreno Manager of Sales Operations, GuideSpark

Our Path

Welcome Ohana

Together

Forward-Looking StatementsStatement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

“Innovator of the Decade”— September 2016

Salesforce FY2017 revenue guidance provided August 31, 2016: "Revenue for Salesforce’s full fiscal year 2017 is projected to be in the range of $8.275 billion to $8.325 billion.”

IDC White Paper, sponsored by Salesforce, "The Salesforce Economy," August 2016

in GDP impact by 2020$389B

$8.32B FY17 revenue guidance

24K employees

jobs created by 20202M

Together, We’re Building a Path Forward

The world’s most innovative companies

2011 • 2012 • 2013 2014 • 2015 • 2016

R

Salesforce Core Values

“Only a life lived for othersis a life worthwhile.”— Albert Einstein

Philanthropy Brings Out the Best in Us1-1-1 Model

1,000+ Companies Pledged 1% | pledge1percent.org

1% Time 1% Product

Grants$128M+

1% Equity

1.6M+ Service hoursNonprofits& Education29K+

Yurdaer Çelebi

Kıdemli Satış Müdürü

Renay Onur

Fundraising Coach & Founder

A Smarter WorldEveryone and every thing is connected

Mainframe / Terminal

Client / Server

100Kmainframes

10MPCs

AI

IoTMobile

Social

Cloud

75Bsmart thingsmobile phones

6B

The Age of the CustomerConnect to your customers in a whole new way

Unified Commerce

Connected Products

Intelligent Communities

Predictive Marketing

Assisted Service

Guided Sales

Single view

of the customer

Smart Apps

Actionable Analytics

The Age of the Customer

Guided Sales

The Age of the Customer

Embedded Customer Service

Faster case resolution60%+

The Age of the Customer

1-to-1 Customer Journeys

The Age of the Customer

Intelligent Communities

The Age of the Customer

Unified Commerce

The Age of the Customer

Actionable Analytics

The Age of the Customer

Smart Apps

The Age of the Customer

Connected Products

Mehmet Pişkin

Assistant General Manager

Productivity

Quip & LiveMessage

Intelligence Speed Mobility Connectivity

Five Transformations of Enterprise Software

Einstein Platform Salesforce1 Thunder IoT Cloud

For Consumers, Artificial Intelligence is Everywhere

Predictive Recommendations

Natural Language Processing

Deep Learning

Machine Learning

Marc Benioff Parker Harris

Trail blazer

For Businesses, AI is Too Complex

What businesses want

Data scientists

Massive data

Integration

Modeling

Hidden complexity

Smarter Customer Relationships$1B+ in AI investments

AI

Relationship Intelligence

Predictive Scheduling

Data Discovery

Machine Learning

Deep Learning

MinHash

Search Intelligence

Sales Intelligence

Data Management

Platform

Infrastructure Intelligence

2015 2016

Analytics

LeadingAI Experts

Salesforce EinsteinIntroducing

AI in the Salesforce Platform

World’s smartest CRM

Get closer to your customers

Einstein is everyone’s data scientist “Imagination is more important than

knowledge. Knowledge is limited. Imagination encircles the world.”

— Albert Einstein

Experience | Builder | Ecosystem

Lightning Bolt

Lightning App Builder

Lightning AppExchange

We’re ready with LightningGo Faster with Salesforce Lightning

Supercharge Productivity with QuipThe future of productivity: conversational documents

David Tinson SVP, Global Communications

Mobile first

Conversations without email

Create work together

Online & offline

Introducing Salesforce LiveMessage: Conversations as a PlatformEvery messaging app & social network is a UI to Salesforce

Would you like someone to come?

We’ve received your service request

My internet is down

yes please - ASAP!

We’re on the way

Service FTW! 😀

Consumer Apps Salesforce

Embed messaging into apps and platform

Go Mobile with Salesforce1My Salesforce1 — in the App Store with your name and brand

CHATTERFEATURING

Uy Ut Corporate Enterprise Applications Manager, Uber

smart things75B

Connect Every Thing with Thunder IoT CloudGet smarter about your customers

Empower everyone to create connected experiences

Connect IoT to the customer

Trigger interactions in real-time

Richard Doyle

Manager, Emerging & Small

Business Sales

Einstein Taught us…

Creating simplicity from complexity

Einstein Taught us…

Creating simplicity from complexity

Salesforce Customer Success PlatformSalesforce Customer Success Platform

force.comHeroku

AppExchange

EinsteinPredictive Analytics Machine &

Deep Learning

NaturalLanguage Processing

Data Management Platform

CRM DataIoT & Social

Data

Everyone’s data scientist

Salesforce Einstein

World’s smartest CRM

Customer Data AI Salesforce

Platform

How it Works

LearnCapture

Guide sales Assist service

Empower marketers

Connectin a whole new way

Salesforce Email Calendar Social IoT

Einstein is Everyone's Data Scientist

Intelligent Features

30+

Sales Cloud Einstein

Guide sales leaders

Marketing Cloud EinsteinPredictive journeys

Commerce Cloud Einstein

Personalize recommendations

App Cloud Einstein

Build intelligent apps

Service Cloud Einstein

Assistservice agents

B2B

Sales Service Analytics My Salesforce1 Marketing Service Apps

B2C

Customer Trailblazers in Action

Schneider Electric is a Customer TrailblazerConnecting to customers in a whole new way

Jean-Pascal Tricoire Chairman & CEO, Schneider Electric

DecisionAnalytics

Custom Apps

Connected Buildings

CommercePartner Community

Marketing

OneSchneider

Service

OneSchneider

Sales

World’s #1 sales app just got smarter

Chris Leong CMO, Schneider Electric

Sell smarter with Einstein

Sell the way you want with Lightning

Sell from anywhere with mobile

Sell faster from lead to cash

Sales Cloud Einstein

revenue increase25%+

Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.

Sell faster from lead to cash

Quickly configure, price, and quote

Easily manage contracts and orders

Seamlessly bill and recognize revenue

All on Lightning

IntroducingSalesforce CPQ

quote-to-order conversion30%+

Footer Disclaimer Placeholder

Uber for Field Service

Intelligent scheduling and dispatch

Connect your entire service experience

Field service from anywhere

Manage and monitor productivity

Introducing Field Service Einstein

#1 Platform for the Customer Trailblazer

Create smarter apps with Einstein

Build apps fast with clicks or code

Connect everyone with mobile apps

Easy and fun to learn with Trailhead

trailhead.salesforce.com

App Cloud Einstein

Hervé Coureil CIO, Schneider Electric

5X FASTER

THE CODE12

Joel Demay

Marketing Director

Customer Trailblazers in Action

Marketing Service AppsSales Service Analytics My Salesforce1

B2B B2C

Fitbit is a Customer TrailblazerBuilding 1-to-1 customer journeys James Park

CEO & Co-Founder, Fitbit

Trail blazer

Analytics1-to-1

Marketing Journeys

FitbitApp

ecommerceActivity Sharing

Customer Support

Sales FitnessTrackers

Predictive analytics apps for everyoneAnalytics Cloud Einstein

Smarter with Einstein

Fastest time to app

Take action on any device

faster decision making38%+

Analytics Cloud

Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.

World’s #1 marketing app just got smarterMarketing Cloud Einstein

Smarter marketing with Einstein

Integrated digital marketing platform

Mobile apps for marketers

Announcing intent to acquire Krux Leading data management platform

Steven Marjon Head of Lifecycle Marketing, Fitbit

marketing ROI25%+

NEW

Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.

World’s #1 customer service app just got smarter

Smarter service with Einstein

Faster service with Lightning and IoT

Conversational service with mobile

Service Cloud Einstein

Dale Lampson Product Manager, Fitbit

customer satisfaction45%+

Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.

Alice Grasset

Marketing Manager

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Thank you to our exclusive sponsor

Salesforce Essentials Istanbul - Agenda8th December 2016

KEYNOTE ROOM

08:00 Welcome Registration

09:00 - 09:15 Welcome Opening Speech

09:15 - 10:45 Opening Keynote: “Be a Customer Trailblazer”

13:30 - 14:15 Salesforce Advantage & Innovations (by Netas)

15:30 - 16:15 Hands on Development Platform: Salesforce Platform Customization Tools (by Netas)

10:45 - 11:15 Coffee Break

11:15 - 11:45 Introduction to Salesforce local power in Turkey: Netas (leader in Digital Transformation)

11:45 - 12:30 Salesforce for Sales Keynote

12:30 - 13:30 Lunch & Networking

Salesforce for Service Keynote14:15 - 15:30

15:00 - 15:30 Coffee Break

16:15 Cocktail Reception

Family Reunion

thank y u

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