lund managing mobility lund style lund. lundamats the strategy
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LundLundManaging mobility Lund style
Lund
LundLundaMaTs The Strategy
Lund
How to have an attractive and sustainable city in the future?
“…development that meets the needs of the present without compromising the ability of future generations to meet their own needs”
Brundtland Commission, 1987
Life is good…
LundLessons learned
Lund
...rather than attitudes
Changing behaviour...
LundConcrete offers…
Test commuters so far…
• Car drivers try public transport for one month
• A monthly pass for free
• 740 test commuters so far
• 50 percent continue
• 40 percent one year later
…rather than pretty adds
Lund
...rather than information
• one way: ”I want you to know this”
• satisfy the informers need more than the recipients
• both way: ”do something together”• find a common ground and behaviour• meetings and dialog
Communication...
LundDialogue and targeting…
…rather than large scale marketing
LundLundaMaTs so far
• Strong support among the public• Behavioural changes noticeable• LundaMaTs result up to 2,5 % less car
traffic than without LundaMaTs• Combining soft and hard measures• Political debate and consensus• Long term commitment
LundNew habits
• 19 % say that they've changed their behaviour
• 52 % to walking/cycling• 42 % to public transport• 6 % carpool more
LundThe future challenges
• Sustainable growth/Decoupling• New life style/New mobility culture• Influence the planners of tomorrow• Regional cooperation• Leisure travel• How to keep up? • Be an inspiration?
Run out forever
LundThe cradle of time geography
Source: Professor Shih-Lung Shaw, Dep. of Geography, University of Tennessee
LundIntegration of Mobility Management and spatial planning
• How do we organise our every-day life?
LundCompensating for our conference travel emissions…
• Mainly vegetarian,
organic and locally
produced food
• Local trips by bike and bus
Warning:
Car sick
food
LundInto the future!
Questions? paivi.elmkvist@lund.se
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