luke bryan & apricot lane social media platforms

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New company vs. Existing celebrity Local vs. Nationwide

Fashion boutique started by mother & daughter New, fresh, & fun shopping atmosphere Peoria, Bloomington-Normal, & Champaign-Urbana

Offer fashion parties

27,159 likes Models are ISU students Posts are planned – based on new arrivals Pictures get a lot of responses Ask about sizes, quantity, restocks, etc.

Really fast response times

12,147 followers Different Boards: Our Boutiques Sneak Peeks Tops Jackets Spring Style

2,198 followers Photos of new items, trends, etc.

135 followers Sporadic posts – every few days Short posts about hours, what’s new, etc.

Linked In

90 followers

Franchise opportunities

YouTube

Fashion trends

Last post was over 1 year ago

Facebook is the most active form of social media. Most interactive with customers. Facebook posts are based on new arrivals. Very prompt responses to customer questions

Pop Country Singer Mid-2000s First album release in 2007 CMT, ACA, & AMA Awards Father and a husband

Currently 5,578,896 likesPromotes his new albums and future tour dateAMA’s (American Music Award) – constantly promotingCabela’s – promotes Offer products for fishing, hunting, etc.

Newsletter Signup – frequent emailsBuy tickets, TM, store (link to official website)

2.5 million followers @lukebryanonline Promoting new albums & songs of other artists Catch-up on LBTV Random post on activities.

111,721 subscribers Over 15,585,833 views Luke Bryan TV (LBTV) Connects with fans

380,588 followers Shows, hobbies, family, friends Sporadic posts

No feedback Very little personal interaction Frequent updates about tours and new albums LBTV – shows weekly highlights of shows & everyday life

Ch1 – Consumer Generated Content: Ch5 – Ideals of Beauty. “What is beautiful is good” Ch9 – Atmospherics: conscious designing of space

to evoke certain effects in buyers

Ch4 – Identity Marketing: Tattoo of Buck Commander Ch6 – Co-Branding Strategy: brands team up with

other companies to promote products. i.e. Cabela’s Ch10 – Aspirational Reference Groups: people the

consumer doesn’t know but admires

Targets females of all ages

More interactive with customers

Constantly posting & receiving feedback

Marketing coordinator

Targets all ages & genders

Mainly for promotional activities

Focus on upcoming events & albums

No feedbackHR team

They do a great job at promoting new products & promoting free giveaways.

Advertise only what is available.

Online shopping is a little confusing

Give more feedback to fans

Make it more personal