lte development and services

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All material is Copyright © Informa Telecoms & Media 2001-2010

LTE Deployment and Services

2

Services for LTE

LTE Services

• 3rd Party Content

• Operator Managed Content

• Video, Social Networking, WWW

Content Management

• IMS

• Service Delivery Platform

• LTE compatible with existing solutions

LTE Network

• Is a transport/delivery network

• Can manage content QoS

• High capacity means many customers

3

Voice and LTE

EPC

IMS

IMS Network

• Call Session Control Function (CSCF)

• Register VoIP Users

• Processes VoIP Call

• Manages VoIP Services

IMS VoIP

App

LTE Network

• Establishes Initial Bearer

• Must maintain an “always on” connection

• Transfers SIP Signalling to IMS

• Routes the VoIP Media

Signalling (SIP)

Media (RTP)

CSCF

AS

TAS

HSS PCRF

4

Default and Dedicated Bearer Properties

UE IMS PDN Connection

Default Bearer

QCI – 5

ARP – 9

APN AMBR UL .5Mbps

APN AMBR DL 1Mbps

IPv4 – 192.202.32.01

IPv6 – 5555::a:b:c:d

Dedicated Bearer

QCI – 1

ARP – 9

GBR –MBR 32Kbps

TFT

5

CSFB Architecture

Core:

Voice

Core:

Data

2G/3G GSM/UMTS

4G LTE

MSC

Server

MME

HSS SGs

S6

MAP

UE

6

Standards for Voice over LTE GSMA Standards for RCS

(www.gsma.com/rcs/specifications)

Release 1

Offered the first definitions for the enrichment of voice and chat with

content sharing, driven from an RCS enhanced address book.

Release 2

Added broadband access to RCS features: enhancing the

messaging and enabling sharing of files.

Release 3

Focused on the broadband device as a primary device.

Release 4

Included support for LTE.

Release 5

The most recent release, global interoperability is a key aspect of

these specifications

RCS/joyn Services

• 1-to-1 Chat

• Group Chat

• File Transfer

• Content Sharing

• Social Presence Information

• IP Voice call

• Best Effort Video call

• Geolocation Exchange

• Network based blacklist

• Capability Exchange based on Presence or SIP OPTIONS

7

Informa Survey

When Will Operators Go Live with VoLTE?

8

Informa Survey

Is it possible to charge a premium for VoLTE?

9

Informa Survey

How much does ARPU increase after LTE launch?

10

Informa Survey

Do you intend to offer exclusive LTE content for free?

11

Informa Survey

How much does data traffic increase after LTE launch?

12

LTE Encourages Data Usage – Some Evidence

3G 8x 9x

2 – 2.5GB per month – 40% of New Adds

were 4G – 70% taking Unlimited Plan ($55)

3G 50% inc 1.6GB per

month

11-12GB per month – mostly dongle use

(similar to fixed network) Germany

Samsung figures show much higher use of LTE (141% inc over 3G – 3GB)

13

Macrocells vs Smallcells

14

Total RAN Capacity Density

15

Small Cells - Regional Trends

16

Five Considerations for Small Cell Rollout

Identifying Experience

Hotspots

How do I locate traffic Hotspots?

How do I target high value users?

Monetising Premium Wi-Fi

How do I create service differentiation?

What are new revenue opportunities?

Automated Backhaul

Design

What is the most effective design?

Which is the least cost/time option?

Catalogue Driven Rollout

How do I simplify network rollout?

How can I de-skill routine activities?

Network Policy Control

How do I ensure optimum application

experience?

How do I monetise premium services?

17

LTE Launch Strategies – Don’t Do This…

Charge a high and unjustifiable premium for 4G.

Fail to effectively communicate the benefits of 4G over 3G.

Offer a limited device line-up.

Fail to provision the network with devices to offer a

genuine 4G experience.

Fail to align marketing with network rollout.

Fail to clearly identify which segments of the market 4G is

targeting

Have a weak 2G/ 3G-to-4G migration strategy for existing

users.

18

LTE Launch Strategies – Do This…

Don’t charge a significant premium for LTE: Operators that

have successfully charged a premium for LTE have done so by making the

premium small and clearly justifiable, and at a level the target market will

accept.

Build out a network with good coverage in key cities/ areas

first, then expand to other major cities/ urban areas then out to rural areas.

Offer a compelling device portfolio at different price

points.

Communicate the value of LTE – emphasizing speed in

conjunction with enhanced quality has proved to be enough.

Use LTE to evolve the brand through emphasizing the

enhanced experience LTE offers.

Increase the overall value in the LTE subscription: premium

content, enhanced voice and messaging services have been proved to

improve KPIs.