long tail pro the definitive keyword research tool
Post on 12-Feb-2017
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Keywords Research: My
Recommended Tactic Of
Using Long Tail Pro
Although you can find keywords for free, I actually recommend investing
in Long Tail Pro.
Long Tail Pro speeds up my keyword research, and
allows me to find even better keywords.
I have been a big believer of using Long Tail Pro since early
2012. My track record of success with it has been astounding and I personally have used it to find hundreds of keywords.
Here is my affiliate link if you are interested in making that
investment:
Click Here: http://www.joaobotas.pt/longtailpro
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Once you have Long Tail Pro (LTP), start a new campaign
Now, insert in a few seed keywords. Preferably you’ll want to use seed keywords/categories with
products that cost $100 or more. This will allow you to earn a
decent amount of commission per sale. Amazon or Overstock.
2. Look around your home.
3. Visit retail stores like Walmart for ideas.
We can find these items by looking on Ebay’s Category list. Here’s
the link:
http://www.ebay.com/sch/allcategories/all-categories
For more keyword Ideas you can
1. Search the categories on
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Insert the keywords that you find into LTP and add the
following filters:
include terms: best, reviews
average monthly searches > 1000
It should look like this:
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Generate the keywords.
Now click on each of the keywords to examine the
competition of the top ten sites in Google for that keyword.
Competing With Other Niche Sites
The first thing I check for is whether or not other Niche Sites are
ranking on the first page. If another Niche Site is ranking, then
using my SEO methods, you are almost guaranteed to be able
to rank for this keyword.
Here’s what I check to find niche sites:
Site Age > 2 years
This is generally the first thing that I check. If you find a site that
is less than 2 years, then that means that someone recently
built that site and ranked for that keyword. It’s possible that this
is a niche site that someone is working on.
Page Authority < 35 and Domain Authority < 25
This is one of the most important metrics to pay attention to. Websites
with a Page Authority of less than 35 are pages that we can beat. If the
page also has a Domain Authority < 25, then it is likely that this is another
niche site.
If you think you’ve found a niche site, then you can verify it by visiting the
page.
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Once you’re on the page, you can tell if it is a niche site if it is
focused specifically on the keyword niche and it has a bunch
of affiliate links leading to an amazon product or something
similar.
Below is a screenshot of a common thing you’ll see when you run into a
niche site.
Notice the niche specific text and the clear affiliate links to
amazon products.
Anything that remotely looks like this and is focused on one type of
product is a niche site.
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These are the sites that we can either outrank, or at the very least, we can
compete with them and make money.
If there are no Niche Sites ranking on the first page, we may still be able
to rank for the keyword, we’ll just need to do a little more research.
Here’s What To Look For When No Niche Sites Are
Ranking On The First Page
First of all,
Check if forum pages and other similar pages are ranking.
If you find that google is ranking forum page or other similar
pages like Reddit or Yahoo answers, then these are very weak pages that can be easily outranked.
If I don’t find any of these, then the next thing I do is:
Check for 4 or more sites where the title does not contain the
phrase matched keyword.
A phrase matched keyword is one where all the words from the keyword
are used, regardless of the order.
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In this example we can see that there are 7 cases where the
phrase matched keyword is not used in the title.
Sites that aren’t doing this are not fully optimized for that
keyword. If this is the case, we may be able to build a more
optimized site and outrank them.
Next,
Check if 3 or more sites have a Page
authority < 35 (not including huge well
known ecommerce sites)
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Again, we’re checking page authority.
In the example above we skipped the Amazon Page because
it is a huge e commerce brand. Google seems to favor pages
from these sites even if they have very little content and are
not optimized.
Now Let’s Examine the Sites Once They’ve Met Our Requirements
First make sure there are:
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- 4 or more sites where the Phrase Matched Keyword is NOT in
the title.
- 3 or more sites with a Page Authority < 30 (not including Huge
well known Ecommerce Sites)
Now, it’s time to further examine these sites:
First examine the ranking page to see what kind of
optimization they have on their page.
Weak sites will have:
- Thin content.
- A lack of related keywords in the Title or Header.
- Content that is not relevant to the keyword
An example of this might be a page that barely mentions the
keyword, and spends most of the page talking about another
topic.
If you find sites like this, then that means there is an opening to
outrank them.
The next step is to check the Backlink Profile in Majestic.
This step further allows us to understand the type of effort that
your competition is using to rank their site.
You’ll need to create an account with Majestic.com.
There are free and paid options. For now, all you need is the
free version.
Once you’ve created your account, enter the competing site
into majestic and check the backlinks to see what kinds of links
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they are building (are they comment links, forum links,
authority links, etc).
You can tell the type of link by visiting the page where the link is on and
searching for the anchor text that’s listed in majestic.
Once you v isit the page where the backlink is coming from,
use Ctrl + F and run a search for the anchor text.
Now determine if the link was found in the comment section of
the site, or in the actually body paragraphs of the content of the
site, or in the sidebar.
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Links coming from the comment section are weak links.
Links coming from the body or the sidebar, are stronger links.
If a site is building weak links to their site, they will be easier to beat in Google
Bonus: Filtering Keyword Competition with Long Tail Platinum
If you decide to get the Upgraded version of Long Tail Pro (Long Tail
Platinum), then we can take our keyword filtering one step further.
Long Tail Platinum gives us:
- The additional Keyword Competition metric.
- The ability to quickly save keywords.
- The ability to bulk add our own keywords.
With Long Tail Platinum, once I generate the keywords, I calculate all the
Keyword Competition scores.
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After that I’ll set the filter to Keyword Competition Max = 35.
In the end you end up with a very short list.
You’ll still want to do the site checks that I mentioned above,
but in my experience, nearly 50% of the keywords that make it
through this filter are keywords that we can rank for.
So is this worth the $27/mo price tag?
In my opinion yes. It saves a bunch of time and almost
guarantees that you’ll find winners.
But can you succeed without it?
Yes. It’ll just take you a little more time.
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Long Tail Pro Bonus Offer
If you’re interested in purchasing Long Tail Pro, use my affiliate
link below and I’ll send you a free Expired Domain ($75+ value
at auction) that you can register at any registrar.
You can use Expired Domains to rank your websites at the top
of Google!
The metrics for the domain will be:
Page Authority (PA) > 25
Domain Authority (DA) > 15
Trust Flow (TF) > 10
Citation Flow (CF) > 10
No Anchor Spam
Clean / Un-abused History on Archive.org
Here is my affiliate link for Long Tail Pro (make sure to clear
your cookies before clicking on the link):
http://www.joaobotas.pt/longtailpro
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Recap of the Whole Process
Let’s reassess everything that we’ve done for this method:
1. Find seed keywords on ebay, amazon, retail stores, and at
home.
2. Plug them into Long Tail Pro (LTP) and filter out:
a. Monthly Searches > 1000
b. Keyword includes “best” or “rev iews”
3. (Optional) If you have long tail platinum, calculate
Keyword Competition score and then filter it to KC Max = 35.
4. Click on each keyword and search for the presence of
niche sites that you can outrank.
a. You can identify these by looking for sites < 2 years of age
and have DA < 25 and PA < 35. After that, v isit the actual
page to see if it contains affiliate links to that product.
5. Check for the presence of forums or answer sites that you
can outrank like Reddit and Yahoo Answers.
If steps 4 or 5 are met, jump to step 8; if they are NOT
met then move to step 6. 6. Check for 4 or more sites where the title does not contain
the phrase matched keyword.
7. Check if 3 or more sites have a Page authority < 35 (not
including huge well known ecommerce sites) a. Page Authority < 35
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If Steps 6 and 7 are both met:
8. Check to see if the content is relevant.
9. Check the sites backlinks in Majestic to get an idea of how
much effort you’ll need for off-page SEO.
a. If they are building weak comment and forum links, then we
can easily beat this.
b. If they are building authoritative links in the content section
of sites, then our site will need even stronger links to outrank
them (more on this in the link building section of this course).
If you’ve passed all the steps, you have a Keyword for your
niche site!
Check out my Powerful SEO Gig – Click Here
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