lojala och nya golfare med hjälp av facebook
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LOJALA & NYA GOLFARE MED HJÄLP AV FACEBOOK.AV: OLA MATTISSON@OLA_7BILLION13 MARS 2012
VAD ÄR VIKTIGT FÖR ATT SKAPA EN FRAMGÅNGSRIK GOLFKLUBB?
1. ?
2. ?
3. ?
1. EN BANA SOM SPELARNA VILL HA
2. TREVLIGT BEMÖTANDE, KÄNNA
TILLHÖRIGHET
3. LOJALA ÅTERKOMMANDE SPELARE
& LAGOM MÅNGA SPELARE
(EVENTUELLT NYA
SPELARE/MEDLEMMAR)
WELCOME
ENGAGE
RECRUIT
Dialogue
Engage
Viral
Own channels
Ads
Value proposition
W.E.RTM
W.E.RTM -VALUE PROPOSITION
W.E.RTM -VALUE PROPOSITION
WELCOME
ENGAGE
RECRUIT
Dialogue
Engage
Viral
Own channels
Ads
Value proposition
W.E.RTM
WELCOME
Old Welcome-
page.
WELCOME
Old Welcome-
page.
WELCOME
Old Welcome-
page.
WELCOME
60 891
0
WELCOME
WELCOME
WELCOME
WELCOME
NYA FACEBOOK TIMELINE
WELCOME
WELCOME
WELCOME
ENGAGE
RECRUIT
Dialogue
Engage
Viral
Own channels
Ads
Value proposition
W.E.RTM
WELCOME + ENGAGE
ENGAGE - DIALOGUE
ENGAGE - DIALOGUE
ENGAGE - DIALOGUE
24 011 visningar
21 Likes &112
kommen-tarer
ENGAGE - DIALOGUE
ENGAGE - DIALOGUE
556 likes & 114
kommentarer
189 463 visningar, 431 likes &
309 kommentar
er
383 290 visningar, 1040 likes
& 80 kommentare
r
WELCOME
ENGAGE
RECRUIT
Dialogue
Engage
Viral
Own channels
Ads
Value proposition
W.E.RTM
ENGAGE
WELCOME
1M Likes74 000 talking
about them
6000 Fans engaged
ENGAGE - DIALOGUE
ENGAGE - DIALOGUE
ENGAGE
ENGAGE
CHECKAR SPELARE IN PÅ ER
GOLFKLUBB?
CHECK IN DEALS ARE HISTORY (S. 29/2)
OFFERS ARE COMEING SOON
WELCOME
ENGAGE
RECRUIT
Dialogue
Engage
Viral
Own channels
Ads
1
W.E.RTM – (A viral campaign)
2
3
60 million people around the world have heard or read about Obermutten.
The media reports about it in more than 36 countries. In South Korea,
10,000 CHF budget (Swiss francs) generated the equivalent impact of a 2.4 million CHF media buy.
(Obermutten, small village)ENGAGE – KONCEPT / APPS
(Obermutten, small village)
WELCOME
ENGAGE
RECRUIT
Dialogue
Engage
Viral
Own channels
Ads
Value proposition
W.E.RTM
Facebook vill att annonser ska vara innehåll
RECRUIT
RECRUIT
(Dovera, an insurance company)ENGAGE – KONCEPT / APPS
TACK!
LOJALA & NYA GOLFARE MED HJÄLP AV FACEBOOK.
AV: OLA MATTISSON0735 322 166OLA@7BILLION.SE
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