logo
Post on 13-Sep-2014
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Graphics: LOGO
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BrandingTo create an identity for a clientColors, typefaces, use of images, mood and toneAn identity include: name, logo, tagline, voice, and sounds.
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Be unique to the brand.Be memorable.Be sizable (scale up or down and have it readable).Be reproducible in a variety of mediums.Say something.A Logo Should:
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Types of LogosLogotypeLettermarkSymbolCharacter Icon CombinationEmblem
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LogotypeUsing unique lettering and typography to spell out the name.
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LettermarkUsing the initials of the name.
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Symbol A visual that is abstract, pictorial or nonrepresentational
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Character Icon Personality of the brand into a character
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Combination Mark Uses both image and type
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EmblemCombination of image and type that are always together.
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What is Branding?Name two types of logos?What should logos do?
Identify what type is our schools logo?How would you redesign our logo?
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