location intelligence 2014

Location Intelligence 2014

Where 2 Get It

►16 Years in Business

►Serving more than 500 Brands

►4.5 million managed locations

►20 million analytics rows inserted daily

Our Clients

Fast Facts

53% 100 MM 6.2 MM

75,0004.5 MM +1 Billion

% Mobile TrafficLocal Landing Page

VisitsLocal Landing Page

Actions onGoogle+ Local

LocalTransactions

ManagedLocations

ClaimedProfiles

Mobile Searches = Local Searches

94% 84%

Of smartphone usershave looked for local info

Have taken action as a result

Looked up business or services on map or got

direction

47%

@where2getit

94%Of all traffic comes from

Mobile Devices

W2GI Traffic

Search for location information

at least once a week

Searching for local information on a daily

basis

53% 58% 27%

@where2getit

Path to Purchase

@where2getit

@where2getit

Smartphones

Feature Phones

Tablets

PC

Other

Consumers can access your local content from any of these devices…

Local Digital Marketing Reality

@where2getit

Someone searching for you might use any of these services… and many more

Local Digital Marketing Reality

3 Mega-Trends in Local Advertising

+ +

Social Local Mobile@where2getit

The Digital Opportunity

1 Billion+ impression/yearPotential Display

30 Million+ visits/yearPaid Search Traffic

20 Million+ visits/yearExpanded Local Search

10 Million+ visits/yearCurrent Local Search

1 Million+ visits/yearBrand Site

@where2getit

The Old Way

The New Way

Brand’s Challenge

1000LOCATIONS

x x

NOT SCALABLE@where2getit

Location Fragmentation

National Brand Location Quality

Data Quality – Challenge

MissingLocations

BadAddresses

BadPhone #’s

PoorGeocodes

Duplicates

13% 44% 5%

14% 4%

@where2getit

Data Cleansing

@where2getit

Data Cleansing

DataValidation

Transformation Address CleansingPhone Cleansing

DeduplicationGeocode

Thresholds

Verify address data is in proper format and complete

Convert data into properthird party sites’ format

Check address and phone dataagainst local postal data

Identifies duplicates in yourdatabase

Gate records below a set acceptable Geocode level

Fragmentation of Local Data

Data Overload

Visits

Check-ins

Likes

Impressions

Sent to

Email

Searches

CTR

Send to

Phone

Page Views

Local Intelligence Challenge

@where2getit

Email Info Video Views Searches Phone Info Tweets Profile Info Purchase History

BIG DATA

Your Company

@where2getit

Big Data ►Data sets that are too large and complex to manipulate or

interrogate with standard methods or tools.►Aggregating data sets to provide valuable insights that you can’t

get by looking at them separately

Transaction Data

InteractionData

BIG DATA

@where2getit

Current Issue

With the large influx of data such as transaction, interaction, and discrete information it is becoming increasingly more difficult to harness the power of big data to make insightful strategic decisions.

@where2getit

Retail Store Example

►Algorithm to detect when women were pregnant►Tracked purchases of items such as unscented lotions►Offered special discounts and coupons

@where2getit

Credit-Card Company Example

►Found associations to help determine risk of default

►People who buy anti-scuff pads for their furniture

►More likely to make their payments

@where2getit

Google Example

►Analyzed clusters of search terms by region in the United States to predict flu outbreaks faster than was possible using hospital admission records

@where2getit

Identify and Collect Local Data

Visualize to Tell a Story

Take Action!

Local Intelligence Foundation

@where2getit

Raw Data

Client Locations

Geo Dimension

Visualize

Take Action

Our Solution

@where2getit

Introducing Brandify – Big Data solution for Local Marketing

►Brandify• Social Media data• SEO Data • Locator Data• Local page Data• Review Data • Competitor Data

►Analysis for all locations►One easy to understand score

@where2getit

W2GI Local Marketing Platform

@where2getit

W2GI Strategy

Brand Score Dashboard

►High-level and granular visibility into the performance of your locations online.

►Drill down at National, Regional or Local Level

►Brand Score includes:• Listing Analysis• SEO Analysis • Social & Review Monitor • Competitor Dashboard

AverageLow High

►Brand Score is calculated through a proprietary algorithm that can be further customized to include outside sources of data & including in-store sales,

►The current Brand Score algorithm consists of 220 variables grouped into four primary categories: Data Quality, Social Engagement, Reviews, SEO.

The Brand Score Algorithm

850

450

Social Engagement

Local SEO

Reviews & Comments

Local Landing Page Performance

Competitor Benchmarking

Enterprise Define Variables

553

►Brand Score is a numerical indication of the strength of your online brand.

►Updated weekly for every location and evaluating over 200 online and offline signals, Brand Score provides instant insight into your brands local and national performance.

►Brand Score can be customized to meet your unique business rules

Brand Score Competitive Benchmarking

Brand Score Platform

► Real-time monitoring and evaluation of all aspects of brand performance, from SEO to Social► View and drill-down at a National, Regional or Local Level

Brand Score Dashboard

Brand Score Platform

Competitive Advantage with Real Time Service

Brand Score

Internal Data

External Data

►Gain visibility into Real time situations

►React to situations in real time as they happen

►Satisfy stakeholders faster►Create valuable insights

Customer Satisfaction

Customize Score

►Over 200 customizable Factors ►Include Internal Data• National, Regional or Local Level• Sales and Revenue Figures

►Real-time monitoring and evaluation of all aspects of brand performance, from SEO to Social.

Email Info Video Views Searches Phone Info Tweets Profile Info Purchase History

BIG DATA

Your Company + Brand Score

Powerful Decision Making

Our Process

@where2getit

Visualization

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Breaking out of Excel | Local Analytics

Channel PerformanceClick-through toMapped View

Total Channel PerformanceAcross Time

Executive Dashboard

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Locator Page Views – Q1 v Q2 2013

Bubble ShowsAverage ratingsPer City

Ratings & Reviews – City View

@where2getit

Store BubbleShows AverageRating for theLocation

User Clicks-throughTo view reportsFor the location

Ratings & Reviews – Store View

@where2getit

11 Visualize at Scale

22 Monitor per Location

33 Respond to Negative Reviews

11

22

33

Ratings & Reviews – Location

@where2getit

Calls per location

Map interaction by user

Driving directions request

Click-through to coupon

Closer ROI tracking

Advanced Analytics

@where2getit

Compare your performance to industry peers

Normalize your performance with census data

View your page rank positionsView ratings & reviews per location

Additional Use-cases

Review Monitor

@where2getit

Visits YTD Cost Per VisitCost YTD

PPC

Local Pages

3 MM $2.5 MM

5 MM $250 K

$.80

$.05

ROI – Why go Local?

@where2getit

Final Takeaways

►Real time service = competitive advantage ►Brand score generates unique insights • Data Quality• Local SEO• Competitive Benchmarking• Social Engagement• Review Monitoring• Advertising

►Simplify the solution ►Local Marketing is very cost effective

@where2getit

Thank you

contact@where2getit.com

888.377.2767

5101 E. La Palma Ave, Suite 107Anaheim, CA 92807