local seo marketing

Local SEO

Presented by Mohammed Azharuddin

Digital Marketing Trainer

Agenda

• What is Local SEO

• Importance of Local SEO

• How to do Local SEO

• Factors for Local SEO Ranking

What is Local SEO ?

Marketing Method to improve Search Visibility for geographically-related keywords or User Location based searches

Local Results Based on Keyword

Local Results from Hyderabad

Local Results based on User Location

Why Google Display Local Results ?

From IP Address

Local SEO impact Web Results

“Florists” -> Search from Hyderabad

Based on IP

“Florists” -> Search from Bangalore

My Preferences

Why Local SEO ?

• Search Engines are delivering more results customized to

user location.

• Easy to Optimize and Rank for Local Results

• Generate only targeted users in your location

• Can help generate reviews for business

• Better conversion rates

• Can expand to multiple locations in Long Term

Process of Local SEO

Google My Business Listing

Submit Business Listing

www.google.com/mybusiness/

Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+.

Other Local Business Sites

• Yelp.com

• YP.com

• FourSquare.com

• Justdial.com

• Sulekha.com

• Getit.in

Submission Guidelines

• Correct Business Name

• Use Correct Address or Service Areas

• Correct Business Phone Number

• Select Proper Category

• Enter the Description with Business Info

• Link to Website

Ranking Factors

• Optimization of Local Business Page

• NAP Match from Multiple Sources

• Content linked with NAP

• Reviews on the Local Business

• No of Backlinks to Local Page

• Social Signals to Page

http://moz.com/local-search-ranking-factors

Thank you

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