liz ross - freeview

One crucial element…

…and three key factors

Freeview

• Launched in 2008

• Free digital television service in Australia

• Presents and promotes free-to-air channels and content to all Australians

• Encourages Australians to watch free-to-air content across platforms – promoting benefits including more than 25 channels and catch-

up services for free

• Freeview’s mission is to deliver the free-to-air content to all Australians where, when and on whatever device they choose.

Today’s presentation

• Our products

• Key factors

• What’s next?

3

Our Products

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FreeviewPlus

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Australia Worldwide

HbbTV technology launch

2014 (9th country but 1st

outside Europe)2010 (Germany)

All networks in one app. 1st NZ - 2015, UK – 2016

All major manufacturers certified

2016 Only NZ - with Aust. receivers (no one else certifies)

Market penetration 20%+ homes (estimate) Various

Marketing Unified brand campaign Education campaign in Germany only.NZ and UK – as Aust.

Freeview Plus

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Freeview FV

Australia Worldwide

Aggregated live streaming - mobile

Nov. 2016 None via FTA industry

All broadcasters Yes N/A

Avail. all platforms Yes N/A

Market penetration It’s a secret N/A

Marketing One unified brand N/A

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Freeview FV

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Key factors

• How fast?

• Benchmarks

• Standards, simplicity

• Stakeholders

Speed

• Freeview brand(s)

• Broadcaster brands

• Hierarchy?Brand Consolidation

• Fierce competitors

• Shared vision and objectives

• Collaboration

• Maintain

Unity

Speed

• Appetite?

• Learn and study international experience

• Test, test, test…

• Do one thing….really well

• Iterative approach

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Speed

• FreeviewPlus (HbbTV)

– International standard

– Take manufacturers on journey

– Invest in retail

– Keep educating all stakeholders

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Speed

• Freeview FV

– 2016 big year for mobile content consumption

• Lots of noise and competition

– Data plans and telco arrangements improve

– Enable live streaming for all broadcasters

– Technically ‘simple’ to get to launch

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Brand Consolidation

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Brand Consolidation

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Unity

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• Fierce Competitors

• Common and unique priorities

Unity

• All have a seat at the table

– Identify common problems and priorities

• Engage all stakeholders

– comprehensive communication, collaboration

and ownership of products

• Deliver value

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Unity

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What’s next?

• What’s not next!

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Freeview’s mission is to deliver free-to-air

content to all Australians where, when and

on whatever device they choose.

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Questions?

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