living in micro moments

The future of powerful marketing lies in mobile

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It's the age of transience, distraction and short attention spans

• The plain truth is, we humans have very little time these days, and can you truly blame us?

• Whether it’s just work or chores or even just a day out, we find ourselves constantly overwhelmed and overstimulated

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What do we humans do???

• Think about it, haven’t you ever been in restaurant having a great meal and just HAD to take a picture of the way your dessert was plated?

• Or that time you reached out for your phone to find out the price of a stereo that you really wanted?

• We’ve all had it, for these are the micro moments of our life

• The ones we really cherish and remember through the white noise of most of the day.

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© Knct Lab | www.knctlab.com

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What are micro moments?

• Micro-moments occur when people reflexively turn to a device - increasingly a smartphone - to act on a need to learn something, do something, discover something, watch something, or buy something.

• They are intent-rich moments when decisions are made and preferences shaped

• When you pick up your mobile device in such instances we all have high expectations for brands to deliver exactly what we want

• We need good answers and we need it right away.

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WHY are micro moments are so important?

• Leisure travellers:– 69% search for travel ideas during spare moments,

like when they're standing in line or waiting for the subway

– Nearly half of those travellers go on to book their choices through an entirely separate channel.

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• Smartphone users– 91% look up information on their smartphones

while in the middle of a task– 82% consult their phones while they're standing in

a store deciding which product to buy– One in 10 of those end up buying a different

product than they had planned

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What do brands do?

• The successful brands of tomorrow will be those that tap into the goldmine of these micro moments of their users

• How does one do that? • Well, in this age, saying a lot in little time has a

lot with it

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• Being impactful, keeping in mind the need for immediacy is the only way one can be successful

• Timing is everything, as they say, and keeping your finger on the pulse of trends ensures that you stay relevant in the eyes of your users and understand their micro moments so you can deliver on them.

• Connecting with people, right where they are, in their small screens and when they need it will ensure your success as a brand of tomorrow.

© Knct Lab | www.knctlab.com

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Knct Lab Overview

• High performing digital marketing solutions provider

• End-to-end services from data analysis, market research to campaign implementation

• Google certified professionals• Experts across various functions:

advertising, paid media, creative, analytics, web design & development and marketing automation

• Located in Bangalore• Visit us at www.knctlab.com