live travel research with you as the subject

Live Research: YOUAre the Subject

WebinarSeptember 6, 2012

Kevin MayTnoozEditor & Co-moderator

Gene QuinnTnoozCEO & Producer

Stephen JoyceCEO,

Rezgo

Live Research: You Are the Subject

September 6, 2012 A Tnooz-PhoCusWright Webinar

Douglas QuinbySenior Director,

Research, PhoCusWright Inc.

Lorraine SileoVice President,

Research, PhoCusWright Inc.

What is your company’s outlook for 2012? Do you expect total sales (revenues) will be

a. Down a lot (down more than 5% from 2011)

b. Down a little (down 1-5%)

c. Flat

d. Up a little (1-5% growth)

e. Up a lot (more than 5% increase over 2011)

Question #1: How’s It Going?

Still Searching…

Question #2: Still Searching…

What is your take on Google Flights?

a. We all made a mountain out of a molehill

b. Watch out: the molehill will soon become a mountain

c. Uncertain: Google has its work cut out for itself

(Anti)Social

Question #3: Are You Social or Anti-Social?

What is your company’s primary objective in social media?

Hello?

a. Driving sales

b. Branding and engagement

c. Customer service

d. Not sure – still figuring it out

e. None of the above

a. Very successful

b. Somewhat successful

c. Not successful

d. Not sure – can’t measure / still figuring it out

e. Don’t do social

How would you rate your success?

Question #4: Social Success

M is for Mobile

MayhemMoney

MetaMoxie

M…

Question #5: M is for Mobile

What percentage of your traffic today is coming from mobile devices? (Including phones and tablets.)

a. Most of it (50% or more)

b. A lot (at least 25%)

c. 10-25%

d. Less than 10%

e. Don’t know/does not apply

You Can Take This Price

(and Shove It)

a. They are frivolous: no impact

b. They are not frivolous, but still no impact

c. They will significantly alter hotel pricing terms with OTAs

d. Not sure

What will be the impact of the lawsuits and investigations into hotel-OTA price parity terms?

Question #6: Suppliers vs. OTAs

How will OTA-supplier dynamics evolve over the next 24 months?

a. Significantly in favor of OTAs

b. Slightly in favor of OTAs

c. Balanced

d. Slightly in favor of suppliers

e. Significantly in favor of suppliers

Question #7: Suppliers vs. OTAs

Big Ideas

Question #8: Big IdeasWhich of the following trends or technologies will have the greatest impact on travel over the next 24 months (besides mobile)?

a. Semantic search

b. Social commerce

c. Big data

d. Cloud computing

e. Voice recognition / personal assistant applications

Questions?Follow us on

#phocuswright

Stephen JoyceCEO,

Rezgo

Douglas QuinbySenior Director,

Research, PhoCusWright Inc.

Lorraine SileoVice President,

Research, PhoCusWright Inc.

Sponsored by:The PhoCusWright

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For more information:sales@phocuswright.com

Related Releases:

Go to www.phocuswright.com

for more

information!

Thank you!

Send questions to Kevin May, kevin@tnooz.com

Webinar replay and slide presentation available at www.tnooz.com

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