live streaming: consumption, branding and it's future

LIVE STREAMING:

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SUZANNE NGUYENJUL 2015

CONSUMPTION,BRAND AND ITSFUTURE

IS TELEVISIONOBSLETE?

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TRENDS

FREQUENCY USE OF INTERNET

PROPORTION OF INTERNET USAGE

Sensis Social Media Report - May 2015

DEVICE x SOCIAL MEDIASensis Social Media Report - May 2015

LIVE STREAMING:

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WHAT IS IT &WHY DOES ITMATTER?

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MEERKAT -- PERISCOPECOOL FEATURES

Web version to view streams online

Schedule -> Links can be pushed onemails/social platforms

Is originally built on top of twitter

Streams are now saved in a cloud

No private streams available

Leaderboard / Points on engagement

Comments stays on screen

Open API

Available on iPhone, iPad & Android

Web version to view streams online

Links can be pushed on emails/social platforms

Is originally built on top of twitter

Streams are now saved in a cloud

No private streams available

Leaderboard / Points on engagement

Comments flies off screen (can switch off)

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Available on iPhone & Android

MEERKAT (Feb 27 2015) PERISCOPE (Mar 26 2015)

2 million users (current) 1 million users (in 10 days)

EMBED VIDEO PLAYER

MEERKAT x CAMEO

MEERKAT x GO PRO

HOW CANBRANDS KILL ITONLIVESTREAMING

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USE CASE

"THINK LIKE A FAN"

Backstage or Behind-The-Scenes AccessQ & A with the Community

InterviewsWebinar style

Breaking Exclusive NewsProduct Release Announcement or Launch

Direct engagement with CommunityPartners Live Streams

LAUNCH LIKE MADONNA

EAT w. AL ROKER

HANG OUT w. MIAMI DOLPHINS

BE CONTENT CREATORS LIKE MASHABLE

THE FUTURE OFLIVE STREAMING

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SUZANNE NGUYENSTRINGSTORY.CO