live marketing portfolio - artlab studios · marcom award eibtm award animago award ex awards best...

Live Marketing Portfolio

About Us

ArtLab Studios | About Us

Founded 1988 in Berlin

Owner /Creative Director Eric Veenstra

Business Area Live Marketing

Brand Promise Providing Creative Solutions

Employees 20

Turnover 6 Mio. Euro per annum (2002-2012)

Headquarters Berlin, Germany

US Strategic Partner Eventstar – Miami, Florida

BERLIN ArtLab Studios Headquarters

MIAMI ArtLab Studios / Eventstar

Fields of Expertise and our Services | About Us

Our fields of expertise are:

• Trade Fairs & Exhibitions

• Shows & Events

• Brand Worlds & Retail Design

We are a full-service live marketing agency offering:

• Concept and design

• Project management and consultancy

• Realization and implementation

• Digital services

Unique Selling Proposition | About Us

ArtLab Studios‘ USP is found in our uniquely concept-driven and cost-effective solutions. We execute these with honesty and professionalism while bringing our 25 years of experience in the live marketing industry to bear.

BERLIN ArtLab Studios Headquarters

MIAMI ArtLab Studios / Eventstar

DNA | About Us

Performing Arts ArtLab Studios has its roots in the performing arts. Eric Veenstra’s 34 years of stage / light design and artistic direction for theater, dance and film form part of ArtLab Studios’ DNA. From our core creative concepts to our focus on the audience’s experience – it is a part of everything we do.

References | About Us

Marcom Award

Animago AwardEIBTM Award

Ex Awards

Best Consumer Event / Exhibit Lead Agency Eventstar

Event Design Award

Event Design Award Winner2012Projekt: Mobile Boutique

Providing Creative Solutions

Shows & Events Our roots in the performing arts have led to designing and delivering events and product presentations always being one of our core business areas. Our event designs and concepts have evolved increasingly towards complete multimedia works of art. Shows developed especially for an event, music composed in our own music studio, special effects and projections run together to create a coherent overall production.

Shows & Events – Expertise

• Consulting and overall project management

• Hotel, location and program research

• Vendor, location and hotel coordination

• Guest management

• Logistics

• Personnel management

• Hospitality

• Budget controlling

• Event and show concepts

• Multimedia concept and production

• Furnishing /environment concept and design

• 3D Renderings /animations

• Show and event graphics

• Show acts /entertainment /performance production

• Storytelling and dramaturgy

• Content preparation and presentation design

Volkswagen Top Management Conference 2012 | Shows & Events

Concept renderings

VW Group bi-annual leadership conference

• 600 guests (CEOs, Marketing Directors)

• Room-in-room concept at Autostadt Wolfsburg

• Design /overall project management

Volkswagen TMC 2012 – MQB & Ducati Exhibitions | Shows & Events

Concept renderings

Exhibition areas at the TMC Car & Drive Event

• Exhibition design and production

VW Produktions-Management Konferenz 2012 | Shows & Events

Concept renderings

• Event concept and design /project management

• Guest management /hotel transfers / catering

• Show design and production

• Video mapping/stage design /multimedia concept and production

• Strategy book design and production

VW General Top Management Conference 2011 | Shows & Events

VW Group bi-annual leadership conference

• 3-day event at VW’s new plant in Chattanooga, USA

• 600 guests (CEOs, Marketing Directors)

• 15,000m2 steel tent incl. various sections

• Design /concept / installation

Concept rendering of multimedia stage

VW General Top Management Conference 2011 | Shows & Events

Mexico

Evening of the Americas themed event

• Various styled sections

BrazilArgentina USA

VW Top Management Conference 2010 | Shows & Events

External appearance Concept rendering comprehensive view

VW Top Management Conference 2010 | Shows & Events

Concept rendering multimedia & kinetic stage• 2-day event at the Testing Center in Ehra-Lessien, Germany

• 400 guests (CEOs, Marketing Directors)

• 10,000m2 temporary steel structure

• Design /concept / installation

EADS – ILA Receptions | Shows & Events

EADS / DASA 1998/2000/2002Museum of Transport and Technology

Aerial artists

• ILA gala evening (Berlin Air Show)

• 2,500 guests

• Room and exhibition design

• Light and multimedia design

• Show/film and highlight productions

EADS Summer Party | Shows & Events

Annual Air Art Prize Gala

• Berlin Natural History Museum

• 250 Ultra-VIPs

• Room and light design

• Live orchestra /dance /film production

Natural History Museum, Berlin

Shadow dance The History of the UniverseMultimedia installation

Schüco – 25 Years Jubilee | Shows & Events

Show Design

• Choreography and music

• Projection design

• Windows multimedia installation

• Concept /execution

World’s largest door and window manufacturer

E-Portal Tegralis | Shows & Events

EVA Gold Award 2001

• Special melting projection screen production for Vagedes + Partner

• Effect design and execution

Melting curtain

Konica Minolta Fusion Event | Shows & Events

• 600 guests

• 3 stages

• Audience on turntable

• Complete stage production

• 30 films /animation production

• Portable water ballet

• Concept / theme/key visuals

Special performance The Water Ballet

Speakers’ stage with key visuals

Whirlpool Dealer Days, Cannes/Nice 2004 | Shows & Events

Whirlpool Experience the Vision

• 8 days / 2 cities

• 2,500 guests

• Showroom and 2 exhibition rooms

• Complete production incl. films and animations

• Winner 2004 of EIBTM Award

• Winner 2005 of EX Award

Concept rendering 360° stage multimedia backdrop

Detail view stage and audience

Whirlpool Dealer Days 2006, Stresa | Shows & Events

Event based on the four Whirlpool product groups. Each with its own show and product demo.

Show sections included:

• Microwaves – shadow dance

• Dishwashers – digital waterfall dance

• Fabric care – fashion show

• Food cooling – dry ice aerial show

Digital waterfall

Whirlpool Dealer Days 2006, Stresa | Shows & Events

• Complete production incl. films and animations

• Stage built into artificial whirlpool

• Stage / light / room design

Multimedia show with aerial artists – Food cooling section Multimedia show – Microwaves section

Wella ITVA 2005-2007 | Shows & Events

Wella Hair Stylist Award Show

• Event concept

• 3,500 guests

• Stage, light and projection design

• Choreography and music

• Film/video animations

Barcelona

Milan London

Deutsche Bank Shareholders’ Meeting 2008-2013 | Shows & Events

Deutsche Bank Shareholders’ Meeting

• Complete multimedia design and content

High-end 21m x 6m high-resolution projection with Wings technology

Example of high-resolution compositing

November 9th Celebration | Shows & Events

• Opening sequence for the 20th anniversary of the fall of the Berlin wall

• Choreography /concept /production

Concept rendering Childs’ Poem Grand finale

Brand Worlds & Retail Design Location-based entertainment and themed environments are a logical evolution of our work in other areas over the years. These are long-term and sometimes permanent installations.

Whether it be a pavilion for a world exhibition, a themed restaurant, a museum, or a corporate brand world, they all have one thing in common: They are immersive environments the audience enters to fully experience the topic at hand with all their senses. Our talents come into play in perfect synergy on projects like these.

Brand Worlds & Retail Design – Expertise

• Consulting / impact studies

• Concept / strategy development

• Design concepts

• Groundplans, Elevations, Sections

• 3D Renderings /models

• Lighting concepts

• Graphic design

• Layout print files

• Supervision of print production /finishing

• Construction planning

• Execution / installation

• Project management

• Budget controlling

• Logistics

Expo 2000 – Media Garten | Brand Worlds & Retail Design

• Kinetic sculpture – Tree of Knowledge

• German host pavilion – main exhibition

• 60,000 guests /day x 6 months

• 35 simultaneous kinetic videos

Ground plan Tree of Knowledge

Elevation Tree of Knowledge

Expo 2000 Hannover – Various | Brand Worlds & Retail Design

Ethiopia Ethiopia

Cameroon

Äthiopien

Central America Central America

• 15 countries /organizations represented by ArtLab Studios

• More than any other single agency at EXPO 2000

Expo 2000 Hannover Region | Brand Worlds & Retail Design

Multimedia installation NanaTechnology Cyberdome

50m2 interactive scale modelNature cyberdome Hannover Region

Mankind Transfer Tunnel

• 500m2 mini pavilion

• Interactive model of region

• Cyberdomes Nature / Mankind/Technology

HP GA Experience Center Atlanta | Brand Worlds & Retail Design

• HP Key Graphic Solution Center

• Digital print experience world

• Application display system

DIN A Stream art installation

Digitally printed NBA court

Media mosaic printed on various substrates and HP presses

HP EMEA GA Customer Center Barcelona | Brand Worlds & Retail Design

Different print substrates mounted onto a large piece of art demonstrate the diversity of digital print applications Backlit Tree Installation, EMEA Graphic Arts Customer Center, Barcelona

HP EMEA GA Customer Center Barcelona | Brand Worlds & Retail Design

Ceiling graphic Water World | Compositing 32.5m x 6m | 150dpi full resolution

Wall graphic Forest | Compositing 18m x 3m | 150dpi full resolution

Nespresso Pop-up Store and Café | Brand Worlds & Retail Design

Temporary set-up at Miami Beach Polo Club

External view Shop area

• Sophisticated roadshow concept for US market

• Overall concept and design in cooperation with lead agency – Eventstar

• Interior planning and design

Event Design Award Winner2012Projekt: Mobile Boutique

KitchenAid – Shop in Shop | Brand Worlds & Retail Design

• EMEA-wide shop installations

• Flexible systems

• Replicated in multiple countries

Metropol – Egyptian Dance Temple | Brand Worlds & Retail Design

5,000 m2 night club with 7 themed bars, fully functional theater and stage

Nefertiti’s Treasure Chamber themed bar Multi-purpose main theater

Deutsche Bank – Global E | Brand Worlds & Retail Design

Dynamic introduction platform for Deutsche Bank E-commerce brands

• Press & analyst show

• Six-month installation

• Workshop areas for employees

• Result: value of DB up 10%!

Deutsche Bank – Shareholders’ Meeting | Brand Worlds & Retail Design

• Global E installation at shareholders’ meeting

• Installation with modified content

• Space for 6,000 guests

• Project executed in 4 weeks!

RWE | Brand Worlds & Retail Design

Installation at the Meteorite in Essen, Germany

• CI /branding/corporate vision

• Multimedia installation

• Cyber Video Tree

• Sound Shower Terminals

Multimediabrille

Cyber Video Tree Sound Shower media installation

Trade Fairs & Exhibitions Trade fair design, conception and construction has increasingly gained in importance for ArtLabs Studios in recent years.

We develop and implement demanding trade fair stands of all sizes. As with all our work, we deliver well conceived and well designed overall concepts. Timely production and high-quality, on-budget implementation are of central importance for us.

Trade Fairs & Exhibitions – Expertise

• Overall concept

• Live marketing strategies

• Groundplans, elevations, sections

• 3D Renderings /models

• Lighting concepts

• Construction planning

• Graphic design

• Layout print files

• Supplier management and communication

• Supervision print production /finishing

• Execution / installation

• Project management

• Budget controlling

• Logistics

HP at Drupa 2012 | Trade Fairs & Exhibitions

HP Drupa Print your Future World

• 5,000 m2 trade fair stand

• More than 620 individual graphics totaling 2,200 m2

• Highlight show and video production

• Overall design and management

HP at Drupa 2012 | Trade Fairs & Exhibitions

Various presentation and meeting areas

HP at Drupa 2012 – Sign & Display Islands | Trade Fairs & Exhibitions

Sign & Display Islands at HP Drupa stand 2012

HP at Drupa 2012 – Sign & Display Islands | Trade Fairs & Exhibitions

Custom-designed exhibition areas to display high-quality print samples

Drupa 2012 additional Stands | Trade Fairs & Exhibitions

Pageflex

Scodix Highcon Pixfizz

DraabeHP Hiflex

HP at Drupa 2008 | Trade Fairs & Exhibitions

World’s largest print industry trade fair

• Theatrical experience cinema

• 5,700 m2

• Concept /design / installation

HP at Drupa 2008 | Trade Fairs & Exhibitions

View from a meeting room Entrance portal

180m2 print at 150dpi

HP at Ipex Birmingham 2010 | Trade Fairs & Exhibitions

Detail view scale model

• Second-largest international print show (EMEA)

• 7 Application display areas

• 3,700 m2 – concept /design / installation

Scale model 1:50 by ArtLab StudiosConcept rendering

HP at Ipex Birmingham 2010 | Trade Fairs & Exhibitions

Finished installation

HP at Photokina 2002-2012 | Trade Fairs & Exhibitions

2002 One of many photo opportunity attractions

HP at Photokina 2002-2012 | Trade Fairs & Exhibitions

2006

2008

2010

HP at FESPA Hamburg 2011 | Trade Fairs & Exhibitions

International Sign & Display trade fair

• Stand concept – Digital Print Worlds

• 891m2 – concept /design / installation

Concept rendering Kung Fu Panda Café

HP at FESPA Munich 2010 | Trade Fairs & Exhibitions

International Sign & Display trade fair

• Stand concept – Digital Print Village

• Booth made completely from print samples designed by ArtLab Studios

• 960m2 – concept /design / installation

DIY exhibition prints on various materials

HP at CeBIT 1997-2004 | Trade Fairs & Exhibitions

Installation Flow of Information

Award-winning booth design Virtual Factory Virtual Factory model

• HP Marcom Award

• More than 20,000 m2 realized over the years

• New CeBIT-wide themed look and content each year

• Live Business Theater productions

• Films /graphics /POS

• Concept /design / installationMarcom Award

KitchenAid at Ambiente 2007-2013 | Trade Fairs & Exhibitions

International consumer goods trade fair

• Special concept for flexible stand system

• 50-250m2 concept /design / installation

Original design based on KitchenAid catalogue look and feel

KitchenAid at Ambiente 2007-2013 | Trade Fairs & Exhibitions

2009

201190 years celebration stand, 2009

Porsche at IAA 2007 | Trade Fairs & Exhibitions

Concept rendering – multimedia screen system

World’s largest auto show

• Complete show concept

• Kinetic screen system

• Multimedia system design

• Film/video production

• Sound experience

Porsche at IAA 2007 | Trade Fairs & Exhibitions

Renderings with G-LEC technology and video screens

Porsche at IAA 2007 | Trade Fairs & Exhibitions

• 360° multimedia experience

• 40m kinetic LED screens

CR Hammerstein at IAA Frankfurt 2003 | Trade Fairs & Exhibitions

Dynamische Echtzeit-„X-Ray“-Animation

Luxury automobile seat manufacturer

• Concept – Inside Innovation

• Real-time tracking animation

• Concept /design /construction

Movable X-Ray screens on rails

Dynamic real-time X-Ray animation

Frogster at Gamescom 2010 | Trade Fairs & Exhibitions

International video games trade fair

• Mythical /magical atmosphere

• Strong mood & environmental lighting

• 300m2 – concept /design / installation

Computer-programmed LED light curtain

Moderation on stage

Digital Services for Live Marketing Focusing on new technologies and the latest communication channels, our Digital Services unit is a logical development of our Live Marketing expertise.

Our specialists develop tailor-made event applications for devices such as the iPad, iPhone and other mobile platforms. Whether in order to simplify internal communication or as an interactive element for trade shows and events, our creative solutions make the digital experience more intuitive and livelier.

From analysis, through concept and design, to implementation, ArtLab Studios’ Digital Services unit offers the complete package.

Market Situation, Needs and Potential | Digital Services

Creative, bespoke concepts from Artlab Studios enable you to take advantage of the potential of this new media and seamlessly integrate it into your overall communications strategy

• Opportunities for Live Marketing Applications are growing at a steady rate

• B2B / B2C / B2P

• Mobile Apps conquer all areas of life

• Important part of the cross-media event marketing mix

Who, what and why ArtLab Studios | Digital Services

• 5 years of experience as a full-service agency for events, trade fairs and brand worlds

• 5 years of experience in delivering digital services for live marketing

ArtLab Studios‘ cutting-edge digital services:

• Extensive experience in live marketing

• Integrated new media and technology

• Exceeding the expectations of our clients and their markets

As an ArtLab Studios client you have an experienced team of concept developers, designers, project managers, multimedia specialists and IT-experts at your side.

ArtLab Studios Providing Creative Solutions

How we work | Digital Services

• Creative workshops on developing tailor-made solutions

• Based on pre-determined communication goals

• Event and IT professionals work in tandem with you, step by step

• We keep you constantly up to date about project progress, budget and next steps

• Agile project management allows changed requirements to be integrated quickly into ongoing application development

What we can do | Digital Services

• Research /analysis

• Consultancy

• User stories

• Technical and functional concepts

• Design and development

• Live support

• Data hosting

• Content management

• Data evaluation presentations

Location Based Mobile App | Digital Services

For temporary or permanent locations such as Trade Fairs, Events and Brand Worlds

• Ground plan based interaction

• Easy insertion of products, services, agendas and lead-generation functions

• Additional depth to the location before, during and after the clients visit

• Live updates

• Available in App Stores for iOS and Android

Individual home screen with header graphic slider and description of submenus

Location Based Mobile App | Digital Services

Interactive ground plan Detailed product descriptions

Location Based Mobile App | Digital Services

Individual schedule / agendaw Integrated contact form and links

Dynamic Presenter App | Digital Services

Look smarter! Prepare faster! Create Success!

All in one solution l Unify videos, PowerPoint slides, PDF´s and images Remote monitor screen control l Quicker location of additional assets during show Free asset navigation l Unleash the power of gesture language

Developed for HP ElitePad and available for Windows 8

Dynamic Presenter App | Digital Services

Multi screen mirroring in HD quality incl. hibernation mode

Free presentation path creation with simple gestures

All assets in one application

Volkswagen Group TMC 2010 | Digital Services

Database-backed event solution system for Volkswagen Group

• Booking and ticketing system

• Car & Drive event management

• Interactive terminal system

• 350 guests, 250 cars, 7 test drive categories, 1400 trips

Volkswagen Group GTMC 2011 | Digital Services

iPad-based event solution App for Volkswagen Group

• Event information system incl. dynamic organizer

• CMS-based editorial system

• Booking and ticketing system for Car & Drive activities

• Q&A, JD Power survey, local and guest information

Volkswagen Group – Event-App 2011 | Digital Services

Modular Event App for all VW brands

• Adaptation of the VW basic Event App

• Special design and branding for Porsche

• Product presentation of Porsche portfolio

• Concept and design

German Ministry of the Interior 2011 | Digital Services

Technology demonstrator for eGovernment

• Users can interactively test various applications

• Interaction with other users in different roles

• Integration with live event

App presentation, IT-Gipfel, Munich 2011

Volkswagen AG – Event-App 2012 | Digital Services

Event support App for iPad

• Event agenda, personal organizer and Q&A module

• Integrated web-based communication solution

• Concept /user stories /design

Digital Information Presentation | Digital Services

Deutsche Bank

• Implementation of corporate social responsibilty report

TIP (publishing company)

• iPad edition

• Editorial workflow realization

Fraunhofer FOKUS

• Concept for Open Ride App

Event Management System | Digital Services

Create an event with the products-and-services-centric system (currently with full inventory palette)

• Online project planning and communication tool

• Choose and share configurations

• Product configurations, descriptions ground plans, product information, site preps

• Milestones /check lists

Asset Management System | Digital Services

• Easy online ordering of event assets

• Furniture, displays, graphics

• Tracking and logistics system

• Warehouse in Berlin

• 12,000 items in-stock, interchangeable graphics

• Shipping and set-up available

Performing Arts ArtLab Studios has its roots in the performing arts. Eric Veenstra’s 34 years of stage/ light design and artistic direction for theater, dance and film form part of ArtLab Studios’ DNA. From our core creative concepts to our focus on the audience’s experience – it is a part of everything we do.

Dance Theater | Performing Arts

• Multimedia concept /design

• Stage / light / costume design

• Long history of European production collaborations

Set design Fragile Circumstances

Light design Der Riss

Light design Prairie

Theater /Opera | Performing Arts

• Conception /production design

• Berlin and world-wide productions

• Stage / light design

Light design Die Apokalypse

Light design Germaine Acogny

Model Oedipus Rex

BMW Williams Formula 1 | Performing Arts

BMW’s return to Formula 1 racing

• Inaugural presentation event

• 3-screen multimedia film production

• Stage design

• Choreography /costumes and ArtLab dancers

Multimedia stage with ArtLab dancers

Friedrichstadtpalast 2003-2004 | Performing Arts

Europe’s largest musical revue theater

• Stage / light and film design

• Film and animation production

• Kinetic stage elements

• Film/video as scenery

Stage design Golden Baby

Stage design Maschinenfrauen

Friedrichstadtpalast 2003-2004 | Performing Arts

The Piano Tuner of Earthquakes (2004) | Performing Arts

• Production design /art direction

• Executive producer Terry Gilliam

• Filmed at MCA Leipzig Studios

• Directed by Quay Brothers

• Lake effects

• Earthquake effects

Scene with César Saracho

Set design Forest on island of Dr. Droz

The Piano Tuner of Earthquakes (2004) | Performing Arts

Set design Flooded Vault

Every successful project starts with a dialog...

ArtLab Studios GmbH

Wisslerstrasse 23 12587 Berlin

Telefon +49. 30. 53 60 81-40 Fax +49. 30. 53 60 81-59

info@artlabstudios.de

Owner /Creative Director Eric Veenstra