listing presentation 10 23 10

ONLINE MARKETING PLAN

REALTOR® PROFILELee BooneThe Real Estate Depot903-413-1794- CELL972-234-2183- OFFICE800-474-0460 -24 hr INFO LINELee@TheRealEstateDepot.comwww.TheRealEstateDepot.com (Leasing Site)www.TheRealEstateDepot.net (Listng Site is under Consturcton)

Texas A&M Commerce NAR,TAR,METROTEX

I have the information: I intend to sell your home for the maximum price in the minimum amount of time. To a certain extent, achieving that goal is a numbers game. We need to create a richly detailed, spectacular listing for your home, and then we need to put it in front of as many potential buyers as we

possibly can. Did you know that, as of 2009, nine out of every ten home buyers used the web to

fi nd their new home? In 2010, the percentage is predicted to increase even further. The number of buyers who use the internet to fi nd their next home is increasing daily. The traffi c to online real

estate marketplaces is sky- rocketing. The power of the web is growing. And I have been able to successfully establish myself online so that I am able to tap in to this steady stream of real estate

shoppers. Over time, buyers’ use of the Internet to search for homes has increased,

rising from 71% in 2003 to 90% in 2009. Even more importantly, the share of buyers who reported using the Internet frequently to search for a

home has risen from 41% in 2003 to 76% in 2009

10/24/10

Let's Get your Home on this Page!

✔ FARMERSVILLE✔ GREENVILLE✔ MCKINNEY✔ ROYSE CITY✔ ROCKWALL✔ WYLIE

COMMUNITY INVOLVEMENT

Price too low and you lose the value.Price too high and you lose the buyers.

ASKING PRICE VS. SELLING PRICE

Strategically pricing your home to get it sold for the most money in the least amount of tme

CRITICAL WEEKS WHEN A PROPERTY IS LISTED

Pricing correctly helps you strike a deal when there is more competton for your home.

PRICING VS. POTENTIAL BUYERS

Properly priced, you will have the possibility of many more buyers competng for your property.

IMPORTANCE OF PRICING ON ULTIMATE PRICE

I will negotate on your behalf to help get the best price at the best terms in the shortest amount of tme.

Over tme a home that has not been sold may atract ofers below market value.

PREVIEW OF YOUR HOME

In additon to my eforts, the associates in my ofce may be assistng me in locatng buyers, showing and selling your home.

90% of consumers use the internet to search for their home

Reach the widest audience of potental buyers.

More buyers = beter chance of fnding one willing to meet your terms, price and desired closing date.

ONLINE MARKETING PLAN OBJECTIVES

Source: Natonal Associaton of REALTORS®, Profle of Home Buyers and Sellers, 2009

94.3% of recent movers said the

internet was becoming more

important than print.

NEW MOVER SURVEY

Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

YES – 94.3%

NO – 4.7%

36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001

10/24/10

WHERE DO BUYERS COME FROM

Signs 12%

Print ads 2%

Internet 36%

2002: Internetsurpassed print ads

2004: More buyers found their home on internet than from signs

NAR 2009 PROFILE OF HOME BUYERS & SELLERS

HOW BUYERS FOUND THEIR HOME

2009: The internet is THREE TIMES as powerful as signs

For illustratve purposes. Varies by broker and region.

BEST OF ALL WORLDS

BUYERS WHO ARE JUST ON

REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND

REALTOR.COM®PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITE

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions)

Source: comScore Media Metrix, August 2010

I focus on REALTOR.com®

- where more consumers spend the most time

The REALTOR.com® Facebook® applicaton is a non-intrusive way that I can keep my network apprised of your listng

SOCIAL NETWORKING

Because REALTOR.com® has millions of listings…

I will make yours stand out

10/24/10

When you list your home with us, the top real estate consumer websites will automatically market your listing on their site. We have formed theseBusiness relationships to help feature your home and get it sold quickly.

MOBILE BUYER MARKETING PLAN

Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

Buyers who already want this locaton fnd me through REALTOR.com® iPhone marketng.

• Enable your home to rise to the top of the search

above all other homes by adding more photos

• I place my cell phone on multiple points to increase

buyer calls for your property

• I will make your home stand out with a video or virtual tour

Over 173 million Americans watch videos

on the internet every month

Source: comScore, January 2010: Top U.S. Video Propertes by Videos Viewed.

OPEN HOUSES

• Local and regional buyers make up half of the market

• I will market your open house where most buyers are doing research in the early part of the buying decision

• Those who know the neighborhood may refer their friends to your home

Other Internet sites that YOUR HOME will appear on!!

FEATURED HOMES™ MARKETING SYSTEMSM

Locally, regionally, nationally and internationally

• Move up buyers

• First tme homeowners

• Local buyers

• Relocaton buyers

• Investors

• Foreign buyers

• I can make your home the frst one buyers see

• Triple the number of buyers who see your home

• Exclusive positon gets your home seen before all others

TOP PRODUCER® MARKETING SYSTEM

Top Producer® Helps ConvertMore Internet Buyers

INTERNETINQUIRY

NOT READYTO BUY

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